The Public Relations Blog
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Learn strategic social media techniques to enhance your brand's image using TikTok trends, ensuring consistent communication and positive audience perception.
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Topics: reputation management, social media
Strengthen your digital presence through smart earned media and boost recognition with SEO for PR in algorithm and AI-driven search results.
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Topics: earned media
Learn what affects PR fees and how to use PR services to align your communication goals with business outcomes more effectively.
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Topics: public relations, PR tips
Learn how to connect quickly with reporters, earn trust, and grow visibility through a trusted public relations agency. Speed sets you apart.
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Topics: media relations, public relations, Journalism
Improve how your leadership is seen online by avoiding five SEO errors with help from a trusted public relations company.
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Topics: SEO
Influence brand visibility with SEO for PR — combine earned media and consistent messaging to guide how AI search platforms present your company.
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Topics: PR tips
Get clear on outputs, outtakes, and outcomes to show real audience impact with smarter PR measurement strategies.
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Topics: public relations, PR tips
Updated October 22, 2026
Learn what data reveals about AI citing news releases and what your brand can do about it.
When prospective buyers are researching options, you want generative AI systems to mention your brand. To get there, it's important to know how news releases (also called press releases) fit into AI visibility.
Muck Rack's 2026 Generative Pulse report revealed that earned media accounts for 84% of LLM citations, and only 1% of citations point directly back to news releases. While that 1% is small, it's a five-times increase from 2025, when news releases made up only 0.2% of AI citations.
It's clear that third-party journalistic coverage is the true driver of AI visibility. Even so, when you distribute a news release through a trusted commercial newswire, you still earn a small but measurable advantage in generative and answer-engine visibility, and your release may lead to earned media.
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Topics: media relations, press release syndication, artificial intelligence
In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.
Tune in to learn more!
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Topics: crisis communications, corporate communications, strategy, On Top of PR
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