The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Executive communication and thought leadership strategies are critical components of a company's success. They influence how the public perceives the company, shaping its reputation.
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Social media has become an integral way companies communicate with their audiences. No longer just a marketing tool, social media is a necessity for corporate communication strategies. Utilizing social media allows companies to engage directly with stakeholders, share timely updates, and manage their reputations more effectively.
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In this episode, Tyra Tutor joins On Top of PR host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends.
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Topics: corporate communications, On Top of PR
Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.
Television newsrooms are dynamic and fast-paced, where several professionals work together to produce and deliver news content to their viewers. Producers, directors, and editors are key players. Who are they, what exactly do they do, and how do they work together?
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Topics: media relations, earned media, news media
Digital storytelling has become a powerful tool for connecting brands with their audiences through resonant narratives.
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In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.
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Topics: earned media, news media, On Top of PR, podcasting, solocast
- The best PR: Smart moves in 2024
- The worst PR: 2024’s blunders
- 60-second close: Looking ahead to the new year
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Topics: crisis communications, 60-Second Impact
When it comes to media relations, what defines success?
For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.
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Topics: media relations, measurement, earned media, news media
In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.
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Topics: B2C, shared media, influencer marketing, social media, On Top of PR
- How to not land in hot water during election season
- The Great Turnaround: Mountain Dew
- 60-second close: Audience connection takes choosing the right medium
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Topics: 60-Second Impact
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