Public Relations topics, tips, and trends

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

What the AWS outage teaches every brand about crisis communication

By Jason Mudd, October 23, 2025

Recently, I was interviewed by a leading enterprise technology publication about the lessons corporate leaders can learn from the AWS outage. The conversation revealed something every brand — not just cloud providers — should take seriously: Crisis communication is as critical as technical resilience.

Topics: crisis communications, corporate communications

What marketing experts miss about consistency on LinkedIn

By Axia Public Relations, October 23, 2025

Consistency on LinkedIn isn’t frequency. Learn how social media management on LinkedIn builds visibility through message alignment and trust.

Topics: reputation management, social media

What is content reputation engineering? Here's why it matters in the age of AI Relations

By Axia Public Relations, October 22, 2025

For more than two decades, public relations has shaped how the media, investors, and consumers perceive companies. Today, the same principles that once influenced headlines and search rankings are now teaching artificial intelligence what to believe about brands. This new reality has given rise to a discipline Axia Public Relations calls content reputation engineering — the practice of shaping, protecting, and enhancing how generative AI systems understand and represent your company.

Topics: reputation management, artificial intelligence

Corporate gifting done right with The Expressory’s Jamie Shibley

By On Top of PR, October 21, 2025

In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.

Tune in to learn more!

Topics: corporate communications, strategy, On Top of PR

PR without SEO don't work

By Axia Public Relations, October 21, 2025

Learn how combining SEO and PR boosts visibility and credibility. Discover the essentials of leveraging SEO in your PR strategy for maximum impact.

Topics: SEO, PR tips

3 ways to gain PR and credibility without a media list

By Axia Public Relations, October 20, 2025

Learn how to increase your brand's credibility and recognition using smart PR strategies without relying on media contacts or traditional outreach.

Topics: PR tips

Why all digital media is global by default

By Axia Public Relations, October 17, 2025

Your digital stories go further than intended. Learn how to manage your web media strategy for global relevance using smart, AI-guided web media planning.

Topics: digital PR, media

How Google's AI mode rewards credibility not clickbait

By Axia Public Relations, October 16, 2025

Google’s AI now favors reliable content over tricks. Use AI relations to build trust, grow visibility, and outlast clickbait tactics.

Topics: media relations, online public relations

How press releases are powering generative engine optimization and answer engine optimization

By Jason Mudd, October 15, 2025

As search evolves from links to language, the humble press release is experiencing a powerful resurgence. Not as a tool for vanity metrics or mass wire spam, but as a strategic asset that feeds both generative AI models and answer-based search engines. Smart brands are rediscovering how to use news releases to shape how they’re understood, quoted, and recommended by machines.

Topics: SEO, news release, artificial intelligence