The Public Relations Blog

1. CNN lays off over 200 staff after viewership decline
2. Rise in cyberattacks makes advanced crisis communication planning critical
3. 60-second close: Adaptation and forethought are PR priorities

Social media plays an essential role in sharing news today, but earned media still holds immense power. When a news story mentions a brand, it often leads to a flurry of social media activity. Media coverage can spark conversations, shares, and engagement, driving a brand's visibility sky-high.

When choosing a PR firm, it's crucial to know what sets one apart from another. Many firms offer similar services, but at Axia Public Relations, we pride ourselves on delivering benefits you won’t find elsewhere.

In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. 

Tune in to learn more!

Creating a strong online presence is crucial for any company, and one way to do this is by setting up a Google Knowledge Panel. These panels appear on the right side of Google search results and provide quick, important details about your company. They help potential customers learn about you at a glance.

Are you looking for an affordable way to boost your online presence? Pay-per-click services are a crucial strategy for expanding your reach. The numerous benefits of PPC services help companies of all sizes increase their visibility, attract more qualified leads, and see a higher return on investment. 

In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.

Tune in to learn more!

Are you looking to boost your online visibility and attract more customers? We’re excited to unveil our new SEO packages, which address the needs of companies of all sizes. From keyword research to content optimization, we use a strategic, comprehensive approach to help your website rank higher on search engines.

1. UnitedHealth Group CEO shares mournful communication following his colleague’s death
2. Top measurement trends to watch for in 2025 as PR goes digital
3. 60-second close: Strategic communications are proactive

Content marketing is a powerful tool companies use to engage with their audiences and build brand loyalty. PR professionals play a vital role in content marketing due to their communication, storytelling, and audience engagement expertise.