The Public Relations Blog

The awards that were once doubted for credibility maintains a positive reputation and could help your company’s brand.

Axia Public Relations is committed to helping our clients build a strong brand with a great reputation. One way for a company to achieve a strong reputation and credibility is through recognition. Through our AwardAbility service, we manage, write, and submit annual business, employment, leadership, or community award nominations on behalf of our clients. The American Business Awards are currently accepting nominations for the Stevie Awards, a well-known achievement for organizations and professionals worldwide.

Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest.

When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.

In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact.

Tune in to learn more!

Our PR firm’s process for reporting public relations campaigns

Strategic communication requires consistent evaluation. To evaluate, you need reporting methods to know if your audiences are consuming your messages and how your messages have affected your audiences over time. PR professionals frequently use real-time reporting methods like dashboards or live monitors so teams can listen and immediately react, acknowledge, or adapt to their audiences.

Digitial analytics empowers PR Professionals to measure success, optimize key strategies, and demonstrate value.

Public relations professionals are increasingly required to demonstrate the impact of their campaigns and initiatives. As traditional PR methods evolve and intertwine with digital marketing strategies, it has become essential for PR professionals to understand and leverage digital analytics. 

In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement.

Tune in to learn more!

Maximizing the Impact of Your Company's Media Coverage

Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees. 

There are several ways to amplify your coverage.

1. ’Tis the season as political PR heats up
2. CrowdStrike falters in crisis response
3. 60-second close: Tailored messaging requires forethought

Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement.

When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.

Capitalize on the virtual world’s potential for enhancing PR announcements and interactions.

A decade ago, press releases were almost exclusively held in brick-and-mortar locations with physical participants. As the digital landscape evolved, the press release went online and many syndication platforms emerged for ease of use. Today, video conferencing is paving the way for a more effective and far-reaching result.