The Public Relations Blog
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In the wide open world of social media marketing, it’s easy for companies to forget that using the format can result in negative consequences.
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Topics: public relations, shared media
Digital PR firms have long sought to gain an edge on the competition by spotting trends early. Some have been using mainstream media to uncover trends while others have begun tracking keywords used in search and social media.
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Topics: digital PR, public relations, SEO
If news reporting organizations lose credibility, will people stop tuning in? This is a question news organizations should be asking themselves in light of the new Pew Research Center report. It's also a question public relations professionals should ponder when planning their next PR campaign.
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Topics: media relations, public relations
If you've visited our Facebook page (Facebook.com/AxiaPR), you know that lots of people "like" Axia Public Relations.
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Topics: public relations
If you think hiring a PR firm that specializes in your industry is the best way to promote your company, think again.
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Topics: public relations
Axia Public Relations needs help recruiting the best Central Florida candidate for one of two new career opportunities with our growing public relations firm.
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Topics: public relations
Over the past 10 years, social media marketing has gradually overtaken advertising as the favored marketing outlet for businesses.
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Topics: digital PR, SEO, shared media
The clothing retailer that most of us grew up with is no longer on our radar screen as “the” store to shop at. In fact, it hasn’t even been on our “stores to shop at” for a number of years now. What happened to this once clothing emporium and shrine to casual wear? Did the Gap change, or did we? Apparently, we changed, but the Gap didn’t change with us. It remained stagnant.
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Topics: public relations, crisis communications
Topics: public relations
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