Public Relations topics, tips, and trends

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Social Media and Blu-Dot's “Real Good Chair” marketing campaign

In November of 2009, Blu-Dot, a Minneapolis-based furniture maker, launched a guerrilla promotion utilizing social media that revolved around its $129 “Real Good Chair.”

Topics: digital PR, public relations, PR tips, shared media

Use Social Media and Excellent Customer Service to Wow Customers

By Axia Public Relations, February 5, 2013

A well organized social media strategy gets your name, story and ideals in front of potential customers with every post. When they come to you, greet them with a gold-standard experience of a lifetime and they'll stay with you. Superior customer service will make all the difference to your company's brand experience.

Topics: public relations, shared media

Crisis PR: Choosing the Wrong Public Relations Firm Can Lead to Disaster

By Axia Public Relations, February 5, 2013

Kotkin Enterprises is still in business, but a crisis last December nearly cost owner David Kotkin everything. The launch of a much-anticipated new product was crushed, his and his company’s reputation was severely damaged, and Kotkin Enterprises’ very survival was threatened.

Topics: media relations, public relations, crisis communications, shared media

How Much Does Public Relations Cost?

By Axia Public Relations, February 5, 2013

One of the most common questions potential clients of our public relations firm ask when they call us is, “How much does public relations cost?” This is a difficult question to answer, and we’ll do our best to explain some PR investment guidelines.

Investing in professional public relations is a lot like buying a new car. With so many different models and options available, the costs vary considerably. A four-door Chevrolet sedan costs less than a similar Mercedes, and even the price of the Chevrolet can almost double when you add leather seats, a premium stereo, alloy wheels, power windows, power door locks, GPS, a DVD player, a rear-view camera, a sunroof, seat warmers, hybrid capabilities and other optional upgrades.

Topics: public relations, FAQ

National Brands Focus on Local PR

Companies who aim for a national audience may believe that they can effectively reach their target by using media formats like broadcast TV.

Topics: media relations, public relations

Social Media "Likes" Surpassing Links for Driving Search Engine Traffic

By Axia Public Relations, February 5, 2013

Long ago, savvy webmasters learned that more backlinks connected to a website correlated to a higher listing on natural search engine results pages.

Topics: public relations, SEO, shared media

How to fire your PR firm

By Axia Public Relations, February 5, 2013

Have you been thinking about how to fire your PR firm?

Topics: media relations, public relations, FAQ

Rethinking Social Media Marketing - Facebook Not as Influential as Salespeople

By Axia Public Relations, February 5, 2013

A recent Maritz Research New Vehicle Customer Study revealed that the salesperson at the dealership is still the most influential source of information for car buyers. In fact, salespeople were ranked significantly higher in 2011 than in the past five years.

Topics: public relations, shared media