The Public Relations Blog

Understanding what didn't work in your public relations campaigns is just as important as understanding what did work. Measuring your outcomes will help you to understand which goals were not met, which aspects of your campaign were on target and which efforts did not result in the type of coverage you planned for. Here are six tips and tricks you can use to measure your PR campaign results to achieve your business objectives.

Practicing ethical public relations is a key step to building your business credibility and long-term successful relations with your target audience. However, ethical concerns do not extend only to the implementation of your PR efforts, but also to the measuring and representing of your PR success. Here are the top five ethical concerns for measuring your PR efforts:

5 ways you can evaluate your PR efforts

The return on investment for media coverage can also be determined. Read more.

Is your public relations campaign working? There are many tactics you can use to measure the effectiveness of your PR efforts. Here are five methods to determine if your campaign is successful.

Want to boost your company’s PR power? Report to the C-suite

The public relations departments of the nation’s most successful companies are shaking things up – and the results could help businesses communicate like the nation’s top money-makers, boosting their brand reputations and revenues.

Learn how buyer personas make it easier than ever to target customers

These days, companies can’t survive with only a vague understanding of what kinds of customers they want. Consumers want to be catered to, and when you’re working in PR, you need to understand not only what customers want, but also what drives them. This allows PR experts like those at Axia Public Relations to predict what customers want and adjust the message accordingly.

4 reasons you should pay attention to metrics

Any well-crafted public relations campaign has many steps from beginning to end, and measurement and evaluation are critical elements. Sometimes, businesses underestimate the value of the measurement step or dismiss it altogether. Why do you need to measure your PR efforts?

The value of a repeat customer

Running a business involves many elements, chief among which is keeping your repeat customers. Since they have sought your services before to fulfill a need, it’s likely that they’ll seek out your services or products again, whether it’s right after their first purchase or a few months down the road.

Get your story to the right person at the right time

Successfully pitching the media is one of the most important tasks a PR company can perform for its clients. Through a pitch, a PR firm can ensure that the media publishes a client’s story and that many people read it.

Despite the importance of the practice, the companies that hire PR firms to pitch often know very little about the process itself. It is important for client companies to also understand the process so that they can help fine-tune the PR firm’s pitches in order to get better results.

PR tips to make your company a communications star

We all have personal anecdotes about poor customer service and businesses behaving badly. A business needs customers to like and trust it enough to make a purchase, so why do so many get it wrong? Often, the problem starts with simply the way employees talk with customers.

Make points, friends and profits with this often forgotten tool

You have been invited to speak at an industry or community event and you are declining the invitation … again. Well, you might change your mind once you understand how public speaking can build your company’s brand, credibility and sales.