The Public Relations Blog

Learn the benefits of positive news coverage for your company

So, you are ready to hire a PR firm. However, like many companies, you may be unsure of exactly what a PR agency can do for you. Some of the biggest benefits come in the form of increased visibility, a boost in name recognition and improving your reputation. PR can do all those things by securing earned media.

4 ways you can build your brand and attract new customers

Money is a sensitive but critical topic to most people. In order to build strong brands, businesses in the financial services industry must earn trust from their prospective customers. Below are four ways financial services companies can establish trusting relationships with their target audience and grow their businesses.

Use PR to find the best measurement methods for improved visibility and success

You may hear your marketing, public relations or social media teams talk about impressions, but what exactly are they? More importantly, how can they affect your company’s strategic plan and bottom line?

Weak headlines and first paragraphs are deal-breakers

You need strong headlines and clear opening paragraphs. News coverage is important: According to Starch Research, a news story has six times the readership and three times the credibility of an advertisement. The right PR agency can secure you the media coverage you need to grow your business and your bottom line.

Use PR to show who you really are and attract more customers

Everything your company does and everything people say about your company defines your brand. Therefore, it is important to determine what you stand for, how you want customers to see you and make sure all communications and initiatives support that. But, how do you put a face on your brand?

Use these PR tools to stay ahead in today’s digital age

Just when you thought you had it all figured out, the traditional sales funnel has changed. To move customers through the funnel, you still have to go through the stages of attract, convert, close and delight. However, you can no longer use the same old tired tactics to make this happen. Today’s customers demand more. Thankfully, you can use public relations tools and initiatives to stay ahead of the competition.

Speaking publicly in front of large audiences on topics within your area of expertise can help you increase your brand visibility and grow your business. How do speaking engagements secure more business for you?

Most businesses realize how great a role consumer reviews play in business success. Consumer review sites like Angie’s List, TripAdvisor and Yelp have become go-to resources for first-hand experiential feedback.

Therefore, it’s important not to ignore any of them and, more importantly, to regularly monitor them for ultimate success.

Prepare for the future of communications or be left behind

Are your public relations efforts not as successful as you’d hoped? The problem could be that you are using the same outdated tools and tactics you always have, and they are no longer effective.

When creating your inbound marketing strategy, maintain high standards

Inbound marketing takes time and effort. You do your best to write interesting original content; create social media posts and monitor comments; find captivating images for your work; and manage your readers’ testimonials. Through all your hard work, keep in mind that it’s important to be honest with your audience in your every inbound marketing effort.