The Public Relations Blog

PR guidelines for choosing the spokesperson role wisely

Oliver Wendell Holmes, Sr. said, “Speak clearly, if you speak at all. Carve every word before you let it fall.” So, who is speaking for your company?

Use these insider tips to improve visibility for your company

In public relations, perhaps the most common concern we hear from companies is their inability to attract positive media coverage. Now that news is a 24-hour operation and new online publications are popping up all the time, it seems like getting media coverage should be easier; but for many, it remains elusive.

Learn how to boost sales and company morale – and gain some bragging rights in the process

Do you see your competitors touting their top-ranked services or award-winning products? If you’re not in the awards game, you may be feeling left out and wondering how to get in on the action. Awards can come with a significant submission process, so if you want to catch up with your competitors, here’s how to get started.

Why you need both for successful PR campaigns

As a public relations professional, do you know the difference between strategies and tactics? Just like how many people incorrectly interchange the terms goals and objectives, they also confuse strategies and tactics. Everyone should understand and recognize the distinction between these important business terms.

Time is money, and a smart media strategy from PR will help you make the most of it

OK, you have 10 seconds to tell us all about your company, what is new and why we should care. Go.

In today’s always-connected, blink-and-you’ll-miss-something world, this 10-second window represents the new reality for selling your product. It’s also the new normal for attracting media attention. With help from public relations, you can learn to use your time wisely.

A common-sense guide on PR’s best ways to pitch news media via email

Getting your story ideas in front of journalists may seem like the equivalent of trying to open a safe with only one number of the combination. You’ve heard that most journalists prefer to be pitched via email, but your messages still don’t resonate. Maybe you’re doing it all wrong.

10 elements of a successful plan to help you reach your goals

According to well-known time management author Alan Lakein, “Planning is bringing the future into the present so that you can do something about it now.” You can apply this concept to many endeavors, including writing a PR plan. But how do you write a PR plan? More importantly, how do you write an effective and successful PR plan?

A crisis can happen to any business and the results can be devastating. Even something seemingly insignificant, like an off-the-cuff remark by a CEO or other top executive, can snowball into a major public relations nightmare. When it happens to your company, what can you do?

Here is a checklist your business can use to ensure you handle the problem in the most effective way.

Use a PR firm to manage social media the right way

You know you should make social media a bigger part of your customer engagement and outreach strategy, but you don’t believe you have the resources or manpower to handle it effectively. As a result, you might be considering hiring an intern to handle your company’s social media. After all, younger people are technologically savvy and always on social media anyway, right? Unfortunately, this decision would be a disservice to both your company and your bottom line.

Learn why both are important to your company’s image and bottom line

Your company’s reputation precedes you in every meeting, event and interaction with the public. It’s what consumers use to decide whether they can trust you and your product and if they should spend money with you.

You may think that a good reputation just happens; that if you are well behaved and don’t actively seek to do harm, people will notice. But this is not the case. It’s vital to manage your reputation – and do so ethically.