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The Public Relations Blog

Lisa Goldsberry

Lisa Goldsberry Lisa Goldsberry is a writer for Axia Public Relations with more than 15 years of public relations experience. She specializes in business, higher education and technology PR. Lisa has worked for Axia Public Relations since December 2013. Learn more about Lisa Goldsberry. Read Lisa's recent blog posts below.

Recent Posts:

What President Trump is doing wrong with media relations

4 mistakes Trump is making and how you can use PR to avoid them

What do the phrases “an enemy of the people,” “the Opposition Party” and “bimbo” all have in common? President Donald J. Trump has used all of them when referring to journalists and major news outlets. Not exactly how one should handle media relations.

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Topics: Featured, Public Relations, Media Relations

5 tips to improve your media-pitching emails

Before you send your next email pitch, read this first

Email is quick and easy to use. You no longer have to wait for someone to pick up the phone or be available for a meeting. A reporter can simply read an email pitch on his or her time. Still, there are lots of factors you have to get right in order for your email pitch to be successful. Trust public relations to help you improve your online communication techniques for increased news coverage and visibility.

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Topics: Featured, Public Relations, Media Relations, Pitch, Trade Shows

The secret formula for better email pitching

Journalists typically have 2 basic questions. Learn how to answer them for media success

Your company has a great story to tell. Perhaps you even have a new product or initiative that you believe will change the future of your industry. If you’re like most, you send email pitches to numerous journalists, hoping they will be interested enough to write about your news.

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Topics: Featured, Public Companies, Pitch, Media Relations

How long until you start seeing results from PR?

Is 3 months too soon? Is a year too long? Learn more about what PR can and can’t do for your business

You’ve signed on with a new public relations agency. It’s been several months and you’re not seeing any real results. Should you give the firm more time? Or, is it time to find a new PR firm?

You know PR is an ongoing process; yet, you need to have something concrete to show the C-suite or board of directors to justify the expense. This post will help explain what you can expect from your PR firm and in what time frame.

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Topics: Featured, Public Relations, Investment

3 ways your company can take advantage of the Year of the Rooster

Use PR to strut your stuff, be prominent and prosper in 2017

According to the Chinese 12-year animal zodiac cycle, 2017 is the Year of the Rooster. You may think of the Chinese New Year as a time of brightly colored costumes, red lanterns, loud firecrackers and delicious food. However, it should also serve as a reminder to set off some fireworks for your company.

To take full advantage of the opportunities of 2017, it may help to remember the rooster and what it symbolizes. Hiring a public relations agency is also essential.

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Topics: Featured, Public Relations, Thought Leadership

5 tools to make the most of your social media posts

You have the audience. Now use these PR tactics to take maximum advantage

Social media has become an essential part of doing business today. It’s where your customers are and where they expect you to be. Engaging customers and prospects on social media allows your company to build connections and increase profits, if you do it correctly.

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Topics: Featured, Public Companies, Social Media

4 important tips on managing social media for multiple locations

Reach the right audience and learn effective solutions with PR

In business today, brand identity is everything. This is especially true for large companies with multiple offices and locations. You want customers to recognize and respond to your messages across all vehicles and platforms. Increasingly, that includes social media. With help from a public relations firm, you can bring order to complex, large-scale social media challenges.

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Topics: Featured, Public Relations, Social Media

4 common blogging mistakes

Learn PR techniques to get the most out of your company blog 

You spend a great amount of staff time and energy focusing on your company blog. Are your blogs getting the results you expected? Skillful blogging helps drive traffic to your website, convert leads and establish authority. Unfortunately, too many companies get it wrong, missing out on the advantages of this invaluable tool in the process. Read on to learn the most common mistakes companies make with their blogs and how you can use public relations tools and techniques to ensure that you are making the best use of yours.

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Topics: Featured, Public Relations, Blog, Content Management

And the winner is … PR

What your company can learn from Oscar’s biggest goof

It was the moment everyone was waiting for: the announcement of this year’s best film, according to the Academy of Motion Picture Arts and Sciences.

And then the presenters called the wrong name.

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Topics: Featured, Public Relations, Crisis Communications

Take control of your blog content with an editorial calendar template

Use these PR tips to make blogging easier

Fantasy and science fiction writer Ray Bradbury said, “I don’t need an alarm clock. My ideas wake me.” For the rest of us, creating ideas and topics is not so easy, especially if you are responsible for developing a continuous list of blog subjects for your company. Public relations tools and tactics can make regular blogging easier. An especially useful tool is a blog editorial calendar template.

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Topics: Featured, Public Relations, Blog, Social Media

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