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The Public Relations Blog

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Julie Miller

Yulia Dianova

Julie Miller is a marketing and communications professional with more than seven years of experience in the industry. She primarily works in the technology and education sectors and specializes in digital marketing and communications. She has earned her Content Marketing certification from Hubspot. Julie has worked for Axia Public Relations since November 2015.




Recent Posts:

Editorial calendars: A PR pro’s best friend

Editorial calendars provide a roadmap for public relations professionals by outlining the content that media outlets will focus on for the entire year. With the right approach, editorial calendars can make a PR professional's job easier and could generate some great feature coverage. Here’s how to make use of editorial calendars.


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Topics: media relations, public relations, media

Once-a-week social media posts: Should you even bother?

If you find that your social media engagement falls by the wayside, as many people often do, you may think: “Is it even worth it if I can’t keep up with it?” Earlier this year, we talked about frequency of posts on Twitter and Facebook and provided recommendations for determining how often you should share content on these networks. In our blog posts, we didn’t address how those with extreme time constraints can make it work – or whether they even should. Say you only have time for one post a week, should you even bother?


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Topics: public relations, shared media

PR is a contact sport

4 pro tips for staying on top of your PR game

It’s a great time of year for sports. Plenty of slow-paced baseball games balanced with intense hockey and heart-pumping basketball playoff games. When comparing your public relations approach to a sport, aim to be a right wingman or power forward, not a center fielder.

PR, after all, is a contact sport. If you want to win in the PR game, you can’t be afraid of contact. Here is some advice for incorporating more contact into your PR approach and, as a result, building stronger relationships and garnering better results.


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Topics: media relations, public relations, shared media

MasterCard and Apple: A priceless collaboration

How to create an effective, integrated PR campaign

Apple’s “tap and go” technology offered through the Apple Pay platform uses advanced payment security developed by MasterCard. The iPhone 6 and iPhone 6 plus were the first devices to include capabilities for this technology. With this launch, the MasterCard public relations team, working in collaboration with a PR agency, was eager to push MasterCard ahead of competitors and position the company as a leader in contactless payment safety and drive consumer use of the technology.


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Topics: public relations, technology

Does the press release belong in the modern PR toolkit?

PR helps you find the best way to distribute company news

Discussion about whether the press release is still relevant has been floating around the public relations community for several years now. Five years ago, a Forbes reporter called it “worthless.” If the press release was worthless five years ago, that’d make it a dinosaur today.

But, for many, thepress/news release remains a critical tool in the PR practitioner’s toolbox. So, is it dead or not?


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Topics: public relations, news release

4 reasons to manage social media in-house

Benefits may not outweigh outsourcing social media

Your marketing and communications department may rely on various public relations companies. PR agencies provide businesses with critical social media support, creativity and connections. However, social media, when managed or co-managed internally, may offer many additional benefits.


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Topics: public relations, content management, shared media

3 ways to get upper management on board with social media

From the strategic plan to measuring success

If you are fighting to get a green light on your social media strategy or looking to request more resources for social media, you’ll need upper management on board. To do this, you’ll have to prove that social media is a worthwhile investment for the company. Here are three ways you can sell social media to upper management.


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Topics: public relations, shared media

Twitter frequency: It’s all about balance

5 tips to managing your Twitter feed

So you’ve been given the keys to drive your company’s Twitter feed. You’re excited to tell the world all the amazing things your company is doing. You’re ready to make people fall in love with your brand through engaging content.

But how much Twitter content do you plan? Do you map out every tweet? How many tweets should you plan a day?


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Topics: public relations, shared media

B2B marketing: Leveraging the power of LinkedIn

Over the past decade, social media has undoubtedly changed the PR and marketing game. With visual and casual formats, channels like Facebook, Instagram and Snapchat are ideal for consumer brands. However, social media for B2B companies is a tougher nut to crack.

Recently, Lisa Goldsberrywrote that B2B companies should stop using Facebook. “For B2B companies,” Lisa argued, “there are better ways to attract business, increase visibility and grow your company, and PR can help.” Lisa provided some alternative options for stronger B2B marketing, including LinkedIn.


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Topics: public relations, B2B, shared media

You have a content marketing plan … now what?

Tips to implement your content marketing plan and grow your company

Marketers and PR professionals have been buzzing about content marketing for a few years now. The benefits from content marketing are vast, demonstrating that it’s a valuable tool and not just a trend that will disappear. Having a content marketing strategy can increase inbound traffic, engagement and lead generation, among countless other benefits.

So how do you finally get in the content marketing game in 2016?


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Topics: public relations, content management, shared media

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