The Public Relations Blog

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

January 2022 – Let Your Creativity Fly For Better Results

Brand marketers are learning to take an unconventional viewpoint in order to completely turn the tables in troubled waters. Merging traditional marketing methods infused with digital-centricity, brands of all sizes are pioneering bold turnarounds. This month, we explore how they’re doing it and the tools your organization might use to garner similar results.

This post discusses Axia Public Relations’ CEO’s presentation to Loyola University students. In the presentation, Jason Mudd shared some of his experiences as a PR expert, Axia’s team values and ideals, as well as how the pandemic has affected the PR industry.

This is based on nearly 20 years of observation and first-hand experience

There are several reasons why in-house public relations departments fail. We've put together a list of common reasons based on our decades of experience working with some of America's fastest-growing and most admired brands, as well as emerging brands.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

December 2021 – Dynamic Marketing Trends Affecting Your Strategy in 2022

Enterprise leaders are looking almost exclusively toward digital transformation in the coming years to spearhead marketing and communications. Even for once-fledgling companies, the digital landscape is allowing new opportunities to rise from the ashes. See how Chipotle and others are doing it and the tools you can use to launch your efforts in 2022. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

November 2021 – New MarTech Tools Reshaping the Consumer Experience

V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. We’ll look at different ways to take advantage of the new technologies and strategies for integrating these in the years ahead. 

Three way to get and keep your talent and how PR firms offer a competitive advantage

With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees. 

Here are four tips to help retain your talent:

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

October 2021 – Using Social Media to Skyrocket Your Brand

Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

September 2021 – Adapt and Overcome the Hurdles Holding Your Team Back

Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

August 2021 – Building Momentum as We Head Into the Final Stretch of 2021

Creating a spark with your users takes unforgettable moments. From process and quality improvement to dynamic marketing strategies, the final quarter of the year gives you the chance to put it all on the line and score the big win your team has worked all year for. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

July 2021 – How to Get Your Brand Noticed All Summer Long

The summertime slowdown is a commonality among most teams. Holidays and vacations vie for consumers’ and employees’ attention alike. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month.