The Public Relations Blog

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

July 2021 – How to Get Your Brand Noticed All Summer Long

The summertime slowdown is a commonality among most teams. Holidays and vacations vie for consumers’ and employees’ attention alike. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

June 2021 – How to Take Advantage of a Dynamic Shift in Business Strategy

Some of the world’s best and brightest PR leaders are manning the helms at an incredible time as top regional and national companies move toward complete digital transformation. We’ll cover leveraging the power of web-based marketing like social media and investing in the digital tools your team needs now.

It might seem daunting to figure out where to start with a public relations strategy and program. It’s much easier with a public relations plan, but if you’ve never developed one, it might seem challenging. That’s for good reason. The craft of public relations isn’t something you learn overnight. It takes time and experience. 

To help you get started, we’ve provided the 10 components of a strategic PR and corporate communications plan outline here, and we’d be happy to help you take it to the next level. This 10-step plan should begin after you define what you want to accomplish and the things you want to correct, prevent, or maintain. 

Reputation management relies on strong inclusion efforts.

An organization’s reputation doesn’t just depend on provided services, customer relations, and public communications. Diversity and inclusion, both within the organization’s workforce and in the work it does, is an integral part of a company’s image. 

Find out the top traits and tips for successful crisis communications leaders.

Every team is going through some level of crisis or disruption right now considering we’re in month 13 of living through a global pandemic. If you have the honor to lead your company, you must improve your emotional intelligence and increase your transparency. This is especially true during a crisis. 

A crisis situation is overwhelmingly stressful, and that’s why we plan and practice for these moments so we don’t lose our cool, snap at someone, or say something inappropriate or insensitive. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

May 2021 – Technology is Opening Doors For Additional Marketing Opportunities

Apple is allowing users to charge for their podcasts on its flagship platform. Building your own branded content creates a whole new opportunity for additional revenue and brand recognition. We’ll explore strategies that help your team capitalize on these amid a workplace dynamic that seems to be constantly influx.

Asking “Is Now The Right Time to Buy PR Services?” is a common and reasonable question

The best PR results come long-term. 

“It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffett

Therefore, it's important not to wait too long to start a PR campaign. The first step is to select a PR agency, and don’t hire a PR firm too quickly. 

First, you must decide to either do nothing, do it yourself, or hire someone. Hopefully, you opt to hire an expert. 

And it's less expensive to hire a PR firm than to staff a PR department. Our research-based app proves it.

Let's explore the pros and cons.

Earned media is the best option to grow your brand’s image

Consumers learn at an early age to tune out advertising. No one goes online or watches TV to see who’s advertising. The value of PR is being part of the content and conversation, not sponsoring that content and conversation. 

When handled appropriately, PR crises can help your company in the long run.

There’s a cliché that “there’s no such thing as bad publicity.”

While I’m not a fan of that statement nor that corporate communications strategists are the same as publicists, here’s some proof that (even bad) PR works.

A logo is a huge responsibility — and where many companies make big mistakes.

In my decades of experience working with art directors, I’ve found that logos are among the most difficult assignments. That’s because they require the most talent of any design project.

Most designers frequently create miscellaneous marketing materials, not logos. The bigger the company, the more likely the artist is simply reproducing production artwork from existing style guides and templates.

But to do a logo is a huge responsibility — and where many companies, and most small businesses, make big mistakes.