Even Saturday Night Live is getting into the Undercover Boss excitement.

Saturday Night Live kicked off its first episode of 2016 with an Undercover Boss comedy sketch. The sketch featured master of the Knights of Ren, Kylo Ren (Adam Driver), from Star Wars: The Force Awakens, going on Undercover Boss as “Matt, a radar technician at Starkiller Base.”

Appearing in the skit intro is Shoppers World’s CEO Sam Dushey, who went undercover on the Jan. 3 Undercover Boss episode. Axia Public Relations facilitated Sam’s Undercover Boss appearance, and we can help you get on Undercover Boss too.

PR firm recognized for grand opening PR

ORLANDO, Fla. – Axia Public Relations earned two awards for its outstanding grand opening PR campaign for a national restaurant and family entertainment center.

Last week, the Florida Public Relations Association presented Axia Public Relations with a Golden Image Award, the top award in the special events category, and a Judges’ Award for achieving maximum results on a minimum budget, during the association’s 2015 Golden Image Awards ceremony at its annual conference in Orlando.

While Facebook and Twitter continue to receive a considerable amount of attention in the world of social media, other platforms are rapidly gaining popularity and becoming great places for businesses to promote their brands. Pinterest is a relative newcomer to social media (it was launched in March 2010), but it has certainly made a name for itself as a power player in the social media arena. Pinterest is a wonderful virtual venue for companies to showcase their products and generate interest in their brands. Setting up a Pinterest business account is free and simple to do.

It takes a great amount of time and energy to fully engage your business in social media. Often, a growing business will allow multiple people to share the responsibilities of maintaining the different social media platforms. It’s critical, however, that business owners retain control over their social media accounts and take measures to keep them secure.

Google+ pages may only have one owner, but they are allowed multiple managers. In fact, there are three types of admins that may have access to a Google+ page: owners, managers and communications managers. A Google+ page can have up to 50 different managers or communications managers, which enables business owners to authorize employees to maintain and update their Google+ pages without relinquishing their personal login information.

How to add a Facebook admin and other roles

It’s important that businesses maintain control of their Facebook Pages and limit who else has access. However, a business can certainly benefit from having multiple people perform different duties to maintain and update the Page regularly. Here are the easy-to-follow directions for adding Page managers to your company’s Facebook Page.

What are the different types of roles for Page managers and who should be assigned which role?

Facebook enables businesses to have multiple people act as managers of their Pages. This is convenient, but it also poses a security risk. If an employee no longer works for the company, but still has complete access to its Facebook Page, trouble could ensue. That’s why it’s important to understand the different types of roles for Page managers and to restrict who has all-access to the Page and whose access is limited.

Social media is now the No. 1 way the majority of Americans spend their time on the Internet. Currently, there are more than 1 billion active Facebook users and 400 million Twitter users – and these numbers are increasing rapidly. It’s clear that social media is booming. People use it for everything: to obtain news, to be entertained and to research and buy products and services. In fact, social media offers a straight, quick path to your target audience – which is why you can’t afford not to be using it.

It’s great to see a company using PR in a smart and astute way to boost sales. Bloomin’ Brands, Inc. announced last week that its Outback Steakhouse Restaurants are now open for lunch nationwide. The company, looking to increase its revenue by expanding its menu and hours, initiated a campaign of national awareness after testing the market on a much smaller – and quieter – scale over the past year. Outback Steakhouse began offering lunch service in select restaurants last year to assess the overall consumer interest and operating expenses. After successful trial runs, the corporation was ready to formally announce its plans to launch lunch service at all of its restaurants across the nation.

By Alexandria Easland

As a public relations student at San Diego State University, I am interested in the ethical issues that arise around the profession. To that end, I recently spoke with Jason Mudd, CEO and president of the Axia Public Relation firm. Not only did Mudd reveal how he got interested in and involved with the profession, but also the standards he holds himself, his employees and his clients to in terms of ethics. Below is my interview with Mr. Mudd.