13 ways to get your CPA firm in the news

By Axia Public Relations

News appearances are a great benefit to CPA firms.Why is news coverage so important for companies?

Positive news coverage helps you improve your company’s reputation, and it places your company top of mind for new customers. Customers may not know about your company until they see news coverage about it. Then, you’re on their radar when it’s time to make a buying decision.

So how do CPA firms get in the news?

 


After working with CPA firms, I’ve found there are two main reasons why they fail to get news coverage:

No. 1: They don’t know how to spot newsworthy events.

No. 2: They don’t pitch their company the right way.

If you’ve tried getting news coverage and failed, chances are you’re making one of these two mistakes.

To help you find newsworthy events that attract the news media’s attention, I made an easy-to-review list that will jumpstart your CPA firm’s news coverage.

Here’s a list of 13 ways to get your CPA firm in the news.

  1. Research editorial calendars in industry publications, like Accounting Today, for ways to add insight to upcoming articles and trends.

  2. Take a moment to review and submit for local, industry, and national awards for your company through your local business journal, industry trade media and business magazines, newspapers, websites, and other publications. There are a number of benefits of entering awards for your company.

  3. Don’t forget seasonal stories and opportunities. For example, offer ways people can prepare for tax season before they get their W2. Keep in mind that tax season starts months before the April 15 tax deadline.

  4. Hired or promoted someone within your company? Share notable hirings and promotions with local business journals and news outlets and share your executive appointments and promotions with the industry news media.

  5. To stop people from dreading Tax Day, celebrate April 15 with food and prizes.

  6. Follow legislation changes that impact the accounting industry, tax time, and your consumer base. Provide insight to the news media; draft social media posts and blog posts on the topic.

  7. Review your company’s recent blog and social media posts for topics you can use for pitching the media. (And if you’re not blogging, why not?)

  8. Think about your pipeline – are there any strategic partnerships, mergers, and acquisitions on the horizon? These newsworthy items are great to share with the news media.

  9. Share your company’s charitable giving by distributing and submitting news briefs to the local community, business, and national industry trade media.

  10. Submit a bylined article, letter to the editor, or opinion column to an industry publication.

  11. Are there employees who have provided outstanding service? Perhaps as a veteran or within the community? Highlight their efforts and contributions. 

  12. Have multiple locations/branches? Share news from your headquarters to local communities using our Avalon system, where we dive into hyperlocal community news outlets. And don’t forget about what may be happening at your branches because media coverage shouldn’t rely only on what’s happening at HQ.

  13. Been in business for 10 years (or more)? Celebrate your firm’s anniversary.

 

Were you able to find some opportunities for news coverage for your CPA firm? Congratulations!

Don’t let these ideas go to waste. Let’s take action together and get your CPA firm in the news.

If you’d like to speak with a PR expert, contact Artemis Dimopoulou at artemis@axiapr.co to chat about where to go from here to get your CPA firm the positive news coverage you desire.

 

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Topics: media relations

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