The Public Relations Blog

7​ ​deadly​ ​sins​ ​of​ ​your​ ​Instagram​ ​strategy

How to grow your brand successfully on Instagram

Instagram is one of the top social media platforms. It’s no surprise that it’s so popular; people like sharing photos. Most companies use Instagram to improve their brand awareness and generate likes and engagement that often leads to business growth.

Promoting your company on Instagram is rewarding and a lot of fun. However, there are some pitfalls. Here are seven major mistakes you should avoid on Instagram.

Read More

Topics: Public Relations, Featured, Social Media, Online Public Relations

HubSpot: A social media publishing gem

3 reasons we use this often overlooked site for publishing to social media

We frequently get calls from sales reps encouraging us to check out their new social media publishing sites. The conversation usually goes something like this:

“What publishing tool are you currently using?” Sales rep inquires.

“HubSpot,” we answer.

“Oh, you mean Hootsuite.”

“No, we use HubSpot.”

Read More

Topics: Public Relations, Featured, Social Media, Inbound Marketing

3 ways to boost your Instagram presence

A thriving social media presence is essential for a successful company. Instagram is a terrific platform for engaging your target audience. However, it’s not enough to post every now and then on your company Instagram page. Your presence must be consistent and continual. If you’re not posting regularly, your potential and current clients may lose interest, and that’s not good for your company. Here are three ways to build a successful company Instagram campaign:

Read More

Topics: Public Relations, Featured, Social Media

5 reasons you aren’t getting social media engagement

You know social media requires dedication, and you’re posting regularly. However, you can’t seem to get your audience to engage with you. If you’ve put some effort into your company’s social media channels, it’s frustrating when your engagement stats are flatlining. Here’s what might be wrong:

Read More

Topics: Public Relations, Featured, Social Media

Are you doing social media wrong?

6 things you should never do on social media

Wondering how to improve your social media presence? Here are some tips on what not to do to help you in your journey to social media greatness.

 

 

 

 

 

 

Read More

Topics: Public Relations, Featured, Social Media, Online Public Relations

Infographic: How to find awesome content topics

Create content topics that will interest your potential customers

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find.

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. Also, check out five more ways to create blog post topics.

Read More

Topics: Featured, Social Media, Content Management, Public Companies

16 ways to promote your Inc. 5000 honor

Inc. just recognized your company on its Inc. 5000 list, now what?

Congratulations! Your company made it to the Inc. 5000 list. It’s a well-deserved accomplishment that shows your company’s growth over the past three years. Now comes the fun part of promoting your recognition and award. Many companies don’t know where to start.

Often when a company receives an award from a media outlet, other competing news outlets may not write about the recognition, especially local awards from a business journal or newspaper. Lucky for you, a prestigious national magazine like Inc. and its 5000 list tends to gain the attention of the media more than other awards, which means this is your opportunity to share your accomplishment with others. We compiled a list of 16 ways you should promote this company award.

Read More

Topics: Public Relations, Featured, Social Media, Awards

5 ways to tell if your company needs social media help

If you manage social media, you may question how impactful your social media efforts are. If you’re unsure about how you’re doing, here are five ways to tell if your company needs social media help from an outside source.

 

 

 

 

 

Read More

Topics: Public Relations, Featured, Social Media, Online Public Relations

4 tips for B2B social media growth

You don’t have to be a consumer brand to succeed on social media. Here are four ways for business-to-business companies to achieve social media success.

Read More

Topics: Public Relations, Featured, Social Media, B2B

How important is your LinkedIn profile photo?

6 tips to help you look your best on your LinkedIn profile picture

Whether you’re looking for a new job or trying to position yourself or your company as a thought-leader in your industry, maintaining a top-notch LinkedIn profile is imperative. Along with carefully curating your experience and content, you also want to choose an appropriate photo for your profile.

Even though you look really great in the photo from your beach vacation or in the stands at the baseball game, you should hold off on using these types of photos for LinkedIn. While you want to look approachable and friendly, it’s important that you appear as a professional who takes work seriously.

 

Read More

Topics: Public Relations, Featured, Social Media

Liked this blog post? Share it with others!