Public Relations topics, tips, and trends | Axia PR blog

Social media lessons for 2014: Learn from 2013's blunders

By Darby Underwood, February 3, 2014

The year 2013 was one of trials and tribulations for social media. Online social networking grew at an amazing pace last year in terms of membership, integration and valuation, but in doing so it also revealed various inherent issues and potential risks.

Topics: public relations, inbound marketing, shared media

Your 3-step PR game plan for the Super Bowl: Eat some wings, enjoy the game and don’t Tweet

By Jason Mudd, January 31, 2014

Why a smart PR campaign truly outshines a wildly expensive ad

In the time it takes you to get up from your screen during Super Bowl XLVIII and grab a second scoop of guacamole, some companies have blown through enough money to buy a private island. Or to purchase Mark Twain’s estate and move it to that private island. They could probably also throw in a small yacht to ride around the island and gaze at their purchase. (This might actually be more effective in terms of payoff than buying a whopper-priced ad).

Topics: public relations, shared media

How rallying bloggers as brand advocates cuts through social media chatter

By Jason Mudd, January 30, 2014

Brand champion blogging: A little goes a long way

Wanted: A few good bloggers to artfully shout out about America’s top brands. (Several thousand bloggers, actually, to become brand champions and get more stuff sold for the companies that use them). If you struggle with how to harness social media power in ways that genuinely lift up your brand’s online reputation, while saving room in your budget for a total PR campaign, read on (and get used to the phrase “brand champion”).

Topics: public relations, inbound marketing, shared media

LinkedIn’s not dead: 4 reasons it’s relevant to PR success

By Jason Mudd, January 24, 2014

“LinkedIn is dead.” You’ve probably heard this before, but here’s the truth: LinkedIn is most definitely alive and kicking for the nearly 260 million people who use it, and it remains an extremely widely adopted social networking site. For businesses using PR campaigns to help cut through a sea of online chatter, LinkedIn is certainly an asset, creating a path to reach genuine brand champions and advocates. The platform also helps create targeted groups that can accomplish some serious reputation management through online conversations.

Topics: public relations, inbound marketing, shared media

What made WestJet’s “Christmas Miracle” PR stunt so great

By Jason Mudd, December 19, 2013

When you are a child, there is an undeniable sense of magic to Christmas. From Santa’s jovial laugh to the presents magically appearing under the tree on Christmas morning, it is a fantastic experience that makes the holiday unlike any other. As people get older, the magic tends to fade because of the stress of life and the fact that their wallets fund this magic for everyone else. WestJet brought that feeling of magic to children and adults alike, and that’s what made its “Christmas Miracle” PR campaign so great.

Topics: public relations, shared media

What PR trends will be hot in 2014? Let’s ask the 8-ball

By Jason Mudd, December 18, 2013

Remember the Magic 8 Ball fad? Ask it a question, give it a shake and wait for the prophetic truth to appear. Rather than offer you a year-end list of all the trends from 2013, let’s play some Magic 8 Ball to see what trends will help shape the PR and social media industries next year.

Topics: public relations, shared media