The Public Relations Blog

The seven-step ultimate guide

Driving traffic is one of the key goals of any social media strategy. Businesses strive to attract more people to their websites in order to increase their client databases. To do that, you must produce high-quality content. Valuable content also increases your visibility on search engines.

Here are seven key ways you can use your content to drive traffic to your website.

How your company can make the most of this powerful platform

We all know that business competition is fierce and the noise on social media is getting louder and louder. With different opinions circulating around the web, how can your company differentiate itself, especially when it comes to its online presence?

There are better methods for achieving long-lasting results with PR

How many customers have you acquired as a direct result of your Facebook presence? If you don’t immediately know the answer to this question, spending time on Facebook is likely a waste of your resources.

Upon its inception, college kids were quick to jump on the Facebook bandwagon and businesses soon followed. However, most did this because they heard it was the thing to do, without taking the time to think about what they would really gain from such a colossally time-sucking activity. For B2B companies, there are better ways to attract business, increase visibility and grow your company, and PR can help.

Tips to implement your content marketing plan and grow your company

Marketers and PR professionals have been buzzing about content marketing for a few years now. The benefits from content marketing are vast, demonstrating that it’s a valuable tool and not just a trend that will disappear. Having a content marketing strategy can increase inbound traffic, engagement and lead generation, among countless other benefits.

So how do you finally get in the content marketing game in 2016?

Use PR to become a leader in your industry

We know the story well: Barack Obama went from a relatively unknown first-term politician to win the hearts and minds of the people and take the presidency of the United States. It was considered by many to be a major PR achievement and is featured in the recently published book Campaigns that Shook the World by Danny Rogers.

Not long ago, the Axia team blogged about dark sites – what they are and why they exist. But some may question their value in this age of rapid-fire, immediate communication. Now we take an in-depth look at dark sites and why we need them.

Available since the dawn of the Internet, dark sites are optimized, informative web pages that temporarily reside in the deep web of the Internet. Given limitless coding options, the Internet has layers like an onion.

A few months ago, social media platform powerhouse Twitter announced plans to alter its design. While some changes were aesthetic, a polarizing decision to remove the “share count” button sent Twitter users, developers and social media pundits into frenzies.

Twitter’s share analytics allow businesses, bloggers and everyday Twitter users to track the value (by share count) of their content. Twitter owners know instantaneously what content is perceived as most valuable. Some may wonder why the removal of the share count button is such a big deal, while others are scratching their heads over Twitter’s baffling decision.

PR communications in a crisis must be handled with empathy and sensitivity

Given the reality of 24-hour news, both large and small events receive intense scrutiny during a crisis. The larger networks, in an effort to cater to the American public, will switch to real-time events. Any type of news – good or bad – can become top billing in today’s news cycle. Stock market gains, job market changes or violent crises all can take the main stage for viewership.

Google has changed the SEO and social media game again, so you’ll need to change with it

Google recently announced a major change in how it handles Google+ for businesses. Most of the features a Google+ profile had before, such as phone numbers, reviews, operating insights and page insights, can now be found on the Google Maps profile. This update affects how a company should manage its SEO and prioritize its Google profiles.

How to use a PR nightmare to help you improve your bottom line

The country’s current social climate is an opportunity for better public relations between PR firms and their clients. One of the best examples arose recently at the University of Missouri, and smart companies are paying attention and making changes.