The Public Relations Blog

Over the past decade, social media has undoubtedly changed the PR and marketing game. With visual and casual formats, channels like Facebook, Instagram and Snapchat are ideal for consumer brands. However, social media for B2B companies is a tougher nut to crack.

Recently, Lisa Goldsberrywrote that B2B companies should stop using Facebook. “For B2B companies,” Lisa argued, “there are better ways to attract business, increase visibility and grow your company, and PR can help.” Lisa provided some alternative options for stronger B2B marketing, including LinkedIn.

PR can show you how to come out on top

Social media is a very dynamic environment in which people respond quickly and in real time. Your content can go viral in a matter of minutes. When that happens, it increases your brand awareness and provides some great PR opportunities. But things can go south, too, and your content could attract a slew of negative comments. The situation could even escalate enough to damage your brand name.

PR can help you reach more customers using this vital tool

Will Rogers once said, “You’ve got to go out on a limb sometimes because that’s where the fruit is.” Indeed, if you want to reach consumers today, you need social media – because that’s where they are.

Make your message stand out in the crowd

Successful guerrilla marketing puts the focus on the public using unique placement and atypical techniques. By employing one of the five types of guerrilla marketing to gain attention and visibility, your business can stand out from the crush of companies on the market. Selecting the right tactic for your campaign is an important step because there are good and bad outcomes tied to each.

Engaging with your community online is one of the key objectives of any social media strategy. Of course, your chief goal is to turn your followers into clients and customers. For that, you need to keep them interested and engaged in your content. Every business is unique and has its own ways of engaging with followers. However, there are a few social media strategies that are mistakes in any niche.

The seven-step ultimate guide

Driving traffic is one of the key goals of any social media strategy. Businesses strive to attract more people to their websites in order to increase their client databases. To do that, you must produce high-quality content. Valuable content also increases your visibility on search engines.

Here are seven key ways you can use your content to drive traffic to your website.

How your company can make the most of this powerful platform

We all know that business competition is fierce and the noise on social media is getting louder and louder. With different opinions circulating around the web, how can your company differentiate itself, especially when it comes to its online presence?

There are better methods for achieving long-lasting results with PR

How many customers have you acquired as a direct result of your Facebook presence? If you don’t immediately know the answer to this question, spending time on Facebook is likely a waste of your resources.

Upon its inception, college kids were quick to jump on the Facebook bandwagon and businesses soon followed. However, most did this because they heard it was the thing to do, without taking the time to think about what they would really gain from such a colossally time-sucking activity. For B2B companies, there are better ways to attract business, increase visibility and grow your company, and PR can help.

Tips to implement your content marketing plan and grow your company

Marketers and PR professionals have been buzzing about content marketing for a few years now. The benefits from content marketing are vast, demonstrating that it’s a valuable tool and not just a trend that will disappear. Having a content marketing strategy can increase inbound traffic, engagement and lead generation, among countless other benefits.

So how do you finally get in the content marketing game in 2016?

Use PR to become a leader in your industry

We know the story well: Barack Obama went from a relatively unknown first-term politician to win the hearts and minds of the people and take the presidency of the United States. It was considered by many to be a major PR achievement and is featured in the recently published book Campaigns that Shook the World by Danny Rogers.