The Public Relations Blog

Use PR to increase the success of your next campaign

You saw them by the thousands. Famous and regular folks alike were voluntarily having friends and family dump buckets of ice water on their heads. Perhaps you even participated yourself, like Axia Public Relations’ own intrepid CEO Jason Mudd. Yes, the ALS Association’s Ice Bucket Challenge was most certainly a successful social media campaign.

How often should your company post on Facebook? This is one of the most common social media questions businesses ask. It’s a good one, too, considering that thousands of stories make it to your followers’ Facebook feeds. Does that mean that posting more frequently will help your company reach more people? Or will more posts simply annoy your followers and lead them to block you?

Reputation management: The importance of monitoring what the internet says about your company.

Most of us can recall a time when someone was talking about us behind our back. It certainly didn’t feel good to know that these conversations were happening or rumors were surfacing, and most of us felt helpless to shift the tide. Often, it took confronting those who seemed in conflict with us to clear the air, and even then, remnants of the initial sabotage lived on, regardless of whether it was true or not.

Learn why your current efforts may not be working and how PR can help.

Your company is wonderful and many of your customers tell you so. If only they could tell other customers, prospects, applicants, and key stakeholders.

Well, they can, through social media and online review sites.

But with so many sites to choose from, which ones are best?

Start the relationship on the right foot for your company’s success and profitability

What it takes for businesses to excite customers and attract top-quality talent has changed a lot in recent years. As a result, many companies have turned to public relations firms to help meet these needs. Indeed, hiring a PR firm for your company can deliver amazing outcomes, but only when you work together effectively.

Content is not just content; it’s king

LinkedIn is the powerhouse platform for busy professionals looking to connect with one another. Unlike some of the other social media sites, you won’t find your LinkedIn news feed filled with cute photos of your friends’ children, food videos and memes. But what you will find are entrepreneurs, Fortune 500 CEOs, financial professionals and many others sharing posts related to their industries.

Benefits may not outweigh outsourcing social media

Your marketing and communications department may rely on various public relations companies. PR agencies provide businesses with critical social media support, creativity and connections. However, social media, when managed or co-managed internally, may offer many additional benefits.

Let PR show you how to use this vital tool successfully

Have you noticed how some companies seem to be masters at social media while others are still floundering, sputtering and completely lost? With so much riding on social media success, you want to make sure that your company is one of the former.

Learn how you compare with others in your industry and how to improve social media ROI

Are your social media efforts working for you? Sure, you have a presence on all the relevant social media platforms and you receive periodic feedback from customers, but do any of these things increase your market share or improve your brand? How can you find out?

Let’s face it. Social media is a waste of time unless it helps you achieve measurable results. This includes knowing if you are gaining leads and how your efforts stack up against the competition. Now there is a resource that can help.

Photographs are key in achieving viral success

A picture is worth a thousand words. Or perhaps today, pictures are worth hundreds of shares, thousands of retweets and a million likes.

In the last few weeks, several New York businesses have earned social media stardom simply because someone was smart enough to photograph their products and post them on Instagram. Black Tap Craft Burgers and Beer, The Bagel Store (Brooklyn) and Eggloo have all received major viral push across just about every social media platform due to their unique – and beautifully photogenic – consumables.