The Public Relations Blog

How to maintain long-lasting relationships with your customers based on loyalty and trust

Your company needs loyal, long-term relationships with its customers in order to thrive. Customers who feel appreciated not only continue to bring you their business, they also offer leads for future prospects.

Even extraordinary PR can’t save a poorly produced product

Vince McMahon and Duncan “Dick” Ebersol, two respected heavyweights in the promotion and media worlds, set out to change the course of history when they launched the XFL. What they didn’t know at the onset is that if your product isn’t as good as your publicity, you will not succeed.

Reach the right audience and learn effective solutions with PR

In business today, brand identity is everything. This is especially true for large companies with multiple offices and locations. You want customers to recognize and respond to your messages across all vehicles and platforms. Increasingly, that includes social media. With help from a public relations firm, you can bring order to complex, large-scale social media challenges.

Learn PR techniques to get the most out of your company blog 

You spend a great amount of staff time and energy focusing on your company blog. Are your blogs getting the results you expected? Skillful blogging helps drive traffic to your website, convert leads and establish authority. Unfortunately, too many companies get it wrong, missing out on the advantages of this invaluable tool in the process. Read on to learn the most common mistakes companies make with their blogs and how you can use public relations tools and techniques to ensure that you are making the best use of yours.

Television commercials and radio ads are interruption-based marketing tactics. While these tactics may have a time and place, online data has made it easier to do more tailored and cost-effective marketing through inbound marketing.

Inbound marketing is education-based and focuses on creating and distributing valuable, relevant and consistent content in order to attract and retain a clearly defined audience.

2 ways to gain customers through company events

Events provide great exposure for your company. They offer the ultimate opportunity for your company to be a thought-leader on a certain topic. They also provide a platform for your company’s representatives to network with key prospects. Another benefit of events, perhaps the least obvious, is the opportunity they provide to generate leads. Here’s how to give your events some longevity by incorporating lead generation into your plan.

What your company can learn from Oscar’s biggest goof

It was the moment everyone was waiting for: the announcement of this year’s best film, according to the Academy of Motion Picture Arts and Sciences.

And then the presenters called the wrong name.

This is one story on the value of blogging. Read how 5 reasons blogging is important, why you should care about blogging, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and how blogging can attract customers for more.

Why blogging is worth it for your company

Creating blog content takes time. First, you must create a plan for content. Then, you have to research and write the content. After that, you need to research or create images to accompany your content. Finally, you should promote the content via social media. When thinking about all of the steps needed for great blog content, it may be tempting to put your blog on the back burner. After all, your prospective readers are likely as busy as you are. So if you’re questioning who has time to read blogs, consider the power of SEO and people who are searching for content from trusted experts.

Use these PR tips to make blogging easier

Fantasy and science fiction writer Ray Bradbury said, “I don’t need an alarm clock. My ideas wake me.” For the rest of us, creating ideas and topics is not so easy, especially if you are responsible for developing a continuous list of blog subjects for your company. Public relations tools and tactics can make regular blogging easier. An especially useful tool is a blog editorial calendar template.

Many companies search for themselves online to ensure they’re ranking well on search engines. In reviewing your company’s positioning in search engine results, you may find that you have an online reputation problem. If there is negative content about your company ranking relatively highly, you’re almost certainly losing business because of it.