The Public Relations Blog
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If you’re offering an online “complaint box” for customers to voice concerns or issues about a product or service, or if you’re using one yourself, you need to know that a plan for managing these comments is absolutely essential – lest you be surprised later on. It’s very difficult to get any potentially brand-damaging comments about your company removed, and this process in itself can cause great brand damage (not to mention costing thousands of dollars in lost revenues).
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Topics: media relations, public relations, reputation management, online reputation management
Topics: media relations, public relations, PR tips, reputation management, online reputation management, shared media
Topics: public relations, reputation management, crisis communications, online reputation management, shared media
Topics: public relations, reputation management, crisis communications, online reputation management, shared media
Frankly, online communications are to our message style what TV was to the phonograph; what the sleek crossover has been to the original boxed-out minivan; what the Kindle Nook has been to the 960-page paperback version of Gone With the Wind.
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Topics: digital PR, reputation management, online reputation management, shared media
Somebody’s got some explaining to do.
They’re calling it “operation clean turf,” and it’s all about cleaning up the online reputation of companies that previously used fake online reviews to help promote their brands.
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Topics: SEO, reputation management, crisis communications, online reputation management, shared media
Public relations has always been critically important for handling a crisis, successful reputation management and increasing audience buy-in. However, with the pervasiveness of social media, where complaints can go viral quickly, smart PR is the oxygen and the lifeblood of repairing a negative online reputation. PR is the answer to jagged comments pulled from that great and rapid-fire social media complaint box, where your company (or any company) could be the next point of interest.
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Topics: public relations, reputation management, crisis communications, online reputation management
Topics: media relations, public relations, reputation management, crisis communications, online reputation management
Miley Cyrus’ recent MTV Video Music Awards (VMA) performance with Robin Thicke may remind some of the open-mouthed moments when Elvis Presley first appeared on the Ed Sullivan show. There was risqué, tight-fitting clothing that was outside the norm for her typical audience and exceeding fashion boundaries. Dance moves with lots of gyrating hips. Numerous innuendos and shocked faces. A large foam hand. (Ok, this is certainly the wildcard in the comparison, but you get the idea.)
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Topics: media relations, public relations, reputation management, crisis communications, online reputation management, shared media
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