The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Learn the difference and let PR show you how to control both for increased profits
Would you let your accountant or HR officer run amok with no oversight or direction from you? Of course not, but that’s exactly what many companies do when it comes to their online presences.
Some believe that as long as they have search engine optimization covered, they’re fine. They use the right targeted keywords numerous times and customers will be able to find them, so that’s it. However, how consumers find you is not as important as what they see when they do. It is vital to control the information about your company on the Internet. This is called online reputation management, and having professional PR help in this area is essential.
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Topics: public relations, reputation management, inbound marketing, online reputation management
You’ve rolled out a new flagship product. You’ve worked hard at research and development, marketing and promotions. You were ready. You thought your customers were ready.
And then … it flops, and lots of people are talking about it. What can you do from a PR perspective to preserve your brand reputation or change the conversation? Maybe your idea didn’t scratch up to all you’d envisioned for it, or maybe it was just ahead of its time. Read on for valuable ideas to help boost your results, either way.
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Topics: public relations, reputation management, online reputation management
According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives on Top Risks for 2014” (pg. 5), there are eight top strategic risks for 2014:
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Topics: public relations, SEO, PR tips, reputation management, crisis communications, online reputation management, shared media
Who is visiting the school of PR hard knocks? OfficeMax
They know who we are. They know what we like. They know what we watch, and where we shop. (The companies we buy from, that is). That data in and of itself is be very useful for both companies and consumers. However, OfficeMax’s recent PR blunder demonstrates important lessons in the challenge of maintaining quality control with data, and shows how not to deal with a PR crisis in your organization concerning data.
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Topics: public relations, reputation management, online reputation management
Even ultra-clever commercials with catchy drum beats can’t distract millions of consumers from wondering, at least a little, if they can still shop safely at Target.
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Topics: public relations, reputation management, crisis communications, online reputation management
It seems like there isn’t a direction you can turn when it comes to the NFL where you won’t hear about the Washington Redskins and the calls to change the team’s name. The situation has now worsened due to a controversial sign at Sonic, a major fast-food company, that called for the Kansas City Chiefs to “scalp the Redskins” and “send them to a reservation.”
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Topics: public relations, PR tips, reputation management, crisis communications, online reputation management
If you’re offering an online “complaint box” for customers to voice concerns or issues about a product or service, or if you’re using one yourself, you need to know that a plan for managing these comments is absolutely essential – lest you be surprised later on. It’s very difficult to get any potentially brand-damaging comments about your company removed, and this process in itself can cause great brand damage (not to mention costing thousands of dollars in lost revenues).
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Topics: media relations, public relations, reputation management, online reputation management
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