The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives on Top Risks for 2014” (pg. 5), there are eight top strategic risks for 2014:
Read More
Topics: public relations, SEO, PR tips, reputation management, crisis communications, online reputation management, shared media
Who is visiting the school of PR hard knocks? OfficeMax
They know who we are. They know what we like. They know what we watch, and where we shop. (The companies we buy from, that is). That data in and of itself is be very useful for both companies and consumers. However, OfficeMax’s recent PR blunder demonstrates important lessons in the challenge of maintaining quality control with data, and shows how not to deal with a PR crisis in your organization concerning data.
Read More
Topics: public relations, reputation management, online reputation management
Even ultra-clever commercials with catchy drum beats can’t distract millions of consumers from wondering, at least a little, if they can still shop safely at Target.
Read More
Topics: public relations, reputation management, crisis communications, online reputation management
It seems like there isn’t a direction you can turn when it comes to the NFL where you won’t hear about the Washington Redskins and the calls to change the team’s name. The situation has now worsened due to a controversial sign at Sonic, a major fast-food company, that called for the Kansas City Chiefs to “scalp the Redskins” and “send them to a reservation.”
Read More
Topics: public relations, PR tips, reputation management, crisis communications, online reputation management
If you’re offering an online “complaint box” for customers to voice concerns or issues about a product or service, or if you’re using one yourself, you need to know that a plan for managing these comments is absolutely essential – lest you be surprised later on. It’s very difficult to get any potentially brand-damaging comments about your company removed, and this process in itself can cause great brand damage (not to mention costing thousands of dollars in lost revenues).
Read More
Topics: media relations, public relations, reputation management, online reputation management
Topics: media relations, public relations, PR tips, reputation management, online reputation management, shared media
Topics: public relations, reputation management, crisis communications, online reputation management, shared media
Topics: public relations, reputation management, crisis communications, online reputation management, shared media
Frankly, online communications are to our message style what TV was to the phonograph; what the sleek crossover has been to the original boxed-out minivan; what the Kindle Nook has been to the 960-page paperback version of Gone With the Wind.
Read More
Topics: digital PR, reputation management, online reputation management, shared media
Comment on This Article