The Public Relations Blog

A public relations mentor of mine spent many years hammering home a philosophy that he lived by not only professionally, but personally: the THINK principle, which serves as a series of governing rules for communication.

Public relations professionals are trained communications experts often sought after to convey information with clarity, but when I first heard this philosophy, I found it rather perplexing. Is it really possible to hold to these principles with each sentence we utter? It seems like an awful lot to consider. The THINK philosophy is outlined as follows:

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For more information why you shouldn't hire an advertising firm to do PR, see Signs you’re working with an ad agency instead of a PR firm

 

Never let an advertising agency do your PR.

 

The other night I saw a commercial from Apple, in which it claimed that the iPhone is now the most-used camera on earth. Not the most-used camera phone, the most-used camera, which would mean its integrated digital camera has surpassed stand-alone photo giants like Nikon, Canon and Fuji. Added to the number of Google searches, emails and Facebook updates performed every day on smartphones, the popularity of cell-phone cameras is a powerful testament to just how much you and I love and depend on integrated technologies. (Remember when you had to remember your camera, film and batteries? I do.)

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