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The Public Relations Blog

Ethical integrity and the NFL

In addition to September’s status as Ethics Awareness Month, the arrival of fall signals the beginning of professional and collegiate football, tailgating and, of course, the return of the NFL to news headlines. However, those headlines aren’t exclusively focused on superstars, injuries and scores; rather, the spotlight illuminates a 2015 scandal (“Deflate-gate”) that rocked the NFL mere months after several players’ public domestic violence incidences.

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Topics: Public Relations, Featured, Ethics, Crisis Communications

Why your company should celebrate Ethics Awareness Month all year long

Use these tips from PR to guide you

September is Ethics Awareness Month, but that doesn’t mean it’s OK for your company to misbehave for the other 11 months of the year. This recognition serves to remind us of the evergreen importance of ethics.

The Public Relations Society of America details a stringent code of ethics to address challenges and serve as a guide for ethical actions within the industry. With help from PR, you can learn about the importance of ethics for your own business and improve your chances of getting it right.

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Topics: Public Relations, Featured, Ethics

THINK before you speak

A public relations mentor of mine spent many years hammering home a philosophy that he lived by not only professionally, but personally: the THINK principle, which serves as a series of governing rules for communication.

Public relations professionals are trained communications experts often sought after to convey information with clarity, but when I first heard this philosophy, I found it rather perplexing. Is it really possible to hold to these principles with each sentence we utter? It seems like an awful lot to consider. The THINK philosophy is outlined as follows:

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Topics: Public Relations, Featured, Ethics

Why you should never let an advertising agency do your PR

Never let an advertising agency do your PR.

 

The other night I saw a commercial from Apple, in which it claimed that the iPhone is now the most-used camera on earth. Not the most-used camera phone, the most-used camera, which would mean its integrated digital camera has surpassed stand-alone photo giants like Nikon, Canon and Fuji. Added to the number of Google searches, emails and Facebook updates performed every day on smartphones, the popularity of cell-phone cameras is a powerful testament to just how much you and I love and depend on integrated technologies. (Remember when you had to remember your camera, film and batteries? I do.)

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Topics: Media Relations, Public Relations, FAQ, Ethics, Earned media

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