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Digital PR firms have long sought to gain an edge on the competition by spotting trends early. Some have been using mainstream media to uncover trends while others have begun tracking keywords used in search and social media.
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Topics: digital PR, public relations, SEO
Over the past 10 years, social media marketing has gradually overtaken advertising as the favored marketing outlet for businesses.
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Topics: digital PR, SEO, shared media
Whether it’s the TV remote or your computer mouse, our society now runs on a “give it to me now or I’ll click you” model of communication. What is PR? Sometimes it's the power of a click.
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Topics: digital PR, public relations
Here’s how one simple marketing mistake unraveled into a 30-day public relations and sales nightmare for Starbucks, all because of one simple e-mail blunder:
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Topics: digital PR, public relations, crisis communications
Each January, we here at Axia Public Relations suggest a theme on which to focus your business activities for the coming months. This year’s theme is “the year to risk.”
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Topics: digital PR, public relations, shared media
Instagram marketing is following quick on the heels of – and threatening to overtake – Pinterest's explosive growth as a photo marketing medium.
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Topics: digital PR, infographics, public relations, shared media
Before the days of financial reform credit card companies were frequently found on college campuses giving away things like koozies and calculators to anyone who would fill out an application.
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Topics: digital PR, infographics
Topics: digital PR, public relations
When it comes to online reputation management, content is king and good public relations firms are the kings of content.
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Topics: digital PR, public relations, shared media
How important are bloggers to PR mix?
How important are bloggers to PR? How do PR pros build good relationships with bloggers? Jason Mudd, APR explores both questions in the latest PR Week Master Class:
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Topics: digital PR, public relations, FAQ
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