The Public Relations Blog
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Here’s how one simple marketing mistake unraveled into a 30-day public relations and sales nightmare for Starbucks, all because of one simple e-mail blunder:
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Topics: digital PR, public relations, crisis communications
Each January, we here at Axia Public Relations suggest a theme on which to focus your business activities for the coming months. This year’s theme is “the year to risk.”
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Topics: digital PR, public relations, shared media
Instagram marketing is following quick on the heels of – and threatening to overtake – Pinterest's explosive growth as a photo marketing medium.
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Topics: digital PR, infographics, public relations, shared media
Before the days of financial reform credit card companies were frequently found on college campuses giving away things like koozies and calculators to anyone who would fill out an application.
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Topics: digital PR, infographics
Topics: digital PR, public relations
When it comes to online reputation management, content is king and good public relations firms are the kings of content.
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Topics: digital PR, public relations, shared media
How important are bloggers to PR mix?
How important are bloggers to PR? How do PR pros build good relationships with bloggers? Jason Mudd, APR explores both questions in the latest PR Week Master Class:
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Topics: digital PR, public relations, FAQ
Don’t panic and look to quick fixes. The best way to beat the recession is to be proactive: create a plan for winning, long-term business strategies.
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Topics: digital PR, public relations, PR tips
This year will go down in Internet history as the year when PR and video content became accepted as an integral element for dispensing information and entertainment online. Spearheaded by news organizations such as CNN, Fox News and the big three networks, news clips and full-length TV programs are now available on a “when-you-want-to” basis.
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Topics: digital PR, public relations, shared media
- As you receive this issue, Katie Couric has already started her reign as the first solo female news anchor on the CBS Evening News. Despite Ms. Couric’s popularity, CBS executives still felt compelled to get information on the public’s perception of Ms. Couric and how she would best make the “fit” as a trustworthy communicator of the evening news.
- The elements used in marketing Katie Couric from a “perky” to an “authoritative” prime-time newscaster is a blueprint that all companies, in every business category, should explore. They include the following:
- Don’t take new markets lightly — your product might be successful in one market, but don’t assume that it will be accepted in new, untested markets.
- Talk to your marketplace — implement research from buyers and non- buyers on their perceptions about your product/service.
- Develop a differentiation — in an over-crowded category, how will your product/service stand out or be packaged from the others?
- Be visible — meet and greet your potential customers; make as many friends as possible and tell your story.
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Topics: digital PR, public relations
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