The Public Relations Blog
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The irony is hard to miss: Wal-Mart, in conjunction with TracFone Wireless, is involved in a class-action lawsuit regarding “Straight Talk” cellphones and data plans. Yet, no one’s talking.
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Topics: public relations, crisis communications
Topics: crisis communications
The verdict is in. George Zimmerman, 29, was found not guilty in the 2012 death of 17-year-old Trayvon Martin. But regardless of what jurors decided, the court of public opinion is now weighing in on both sides of the fence.
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Topics: public relations, reputation management, crisis communications, online reputation management
When you consider firing your boss, you should also consider whether or not you're firing your brand.
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Topics: public relations, reputation management, crisis communications
Sometimes an online reputation management problem can explode into a major crisis for a company.
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Topics: public relations, reputation management, crisis communications, online reputation management
"Any man who must say 'I am the king' is no true king at all." — Tyrion Lannister, Game of Thrones
If your first impulse upon reading a negative online review is to respond with questions about the reviewer's intelligence and family lineage, you're human. If you actually do it, you're playing with fire and your business is likely to get burned - possibly to the ground. Make it a habit and you'll need professional help to douse the flames and start rebuilding.
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Topics: public relations, reputation management, crisis communications, online reputation management
Topics: public relations, reputation management, crisis communications, online reputation management
Background
Billed as the world’s first supersonic plane that could cut travel times in half, the history of Concorde’s beginning was disappointingly marked by exorbitant costs, design complications and a 1973 oil crisis that saw airlines seeking ways to drastically decrease expenditures. The result was large-scale order cancellations that threatened to cripple production and subsequent success of the project. Making matters worse, public opinion began to sour against the airliner, citing concerns over noise and other environmental issues caused by the jet’s sonic booms. Such voices culminated in a crushing setback for Concorde’s backers as governments around the world, including the United States, banned operation of the plane within their respective airspaces. Knowing the continued existence of Concorde rested on winning international public approval, the airplane’s financiers understood the urgency of getting to work on repairing Concorde’s image.
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Topics: PR success stories, crisis communications
PR Success Story: CBS vs. Gen. Westmoreland
Background
After airing a controversial documentary accusing military leaders of gross miscalculations concerning the strength and size of enemy forces during the Vietnam War, CBS News soon found itself acting as defendant in a $120 million libel lawsuit. Having recently suffered some negative press coverage due to a similar circumstance, the last thing the news network wanted or could afford was yet another public image crisis.
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Topics: public relations, PR success stories, crisis communications
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