The Public Relations Blog

Updated Oct. 26, 2026

Artificial intelligence is changing how people discover, evaluate, and trust brands. When someone asks ChatGPT, Copilot, or Gemini a question about your industry, the answer they get — and the brands it references — can shape real-world buying decisions.

The question for every company is: Will your brand be part of that answer?

In this episode, Pragya Dubey, Agility PR’s VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.

Tune in to learn more!

Updated October 22, 2026

Learn what data reveals about AI citing news releases and what your brand can do about it.

When prospective buyers are researching options, you want generative AI systems to mention your brand. To get there, it's important to know how news releases (also called press releases) fit into AI visibility. 

Muck Rack's 2026 Generative Pulse report revealed that earned media accounts for 84% of LLM citations, and only 1% of citations point directly back to news releases. While that 1% is small, it's a five-times increase from 2025, when news releases made up only 0.2% of AI citations.

It's clear that third-party journalistic coverage is the true driver of AI visibility. Even so, when you distribute a news release through a trusted commercial newswire, you still earn a small but measurable advantage in generative and answer-engine visibility, and your release may lead to earned media.

For more than two decades, public relations has shaped how the media, investors, and consumers perceive companies. Today, the same principles that once influenced headlines and search rankings are now teaching artificial intelligence what to believe about brands. This new reality has given rise to a discipline Axia Public Relations calls content reputation engineering — the practice of shaping, protecting, and enhancing how generative AI systems understand and represent your company.

As search evolves from links to language, the humble press release is experiencing a powerful resurgence. Not as a tool for vanity metrics or mass wire spam, but as a strategic asset that feeds both generative AI models and answer-based search engines. Smart brands are rediscovering how to use news releases to shape how they’re understood, quoted, and recommended by machines.

SEO for PR helps connect your brand’s content, media, and message with the real audiences searching for relevance — not just automation.

In this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content*, according to 2025 Muck Rack research, and how brands can lead with media relations in the age of AI.

Tune in to learn more!

* Muck Rack's 2025 Generative Pulse data shows that 95% of AI-cited links are organic, non-paid media. At Axia, we categorize those sources as PR content because they're built entirely on earned coverage, executive thought leadership, and strategic web media.

In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users.

Tune in to learn more!

1. AI is shaping brand visibility through media coverage
2. Taylor Swift’s Orange Wave sparks brand buzz
3. 60-second close: The power of earned media and visibility