The Public Relations Blog

Giving to charitable causes is big business. Corporate giving, according to Giving USA, totaled $17.77 billion in 2014, an increase of 13.7 percent over 2013. It’s a system of sound business practices that guides this flow of revenue, which, in many ways, holds the nonprofit sector under closer scrutiny than corporate America. Recently, allegations surfaced about overindulgent spending at the Wounded Warrior Project. In light of these accusations, how can a company ensure that its donated money will be responsibly spent on the programs it wants to support?

Foodborne illnesses (from bacteria such as salmonella or E. coli) not only negatively affect consumers; they also impact a company’s bottom line, stock price, brand reputation and overall image. These microscopic organisms are easily spread and ultimately wreak havoc in very short order.

How often should your company post on Facebook? This is one of the most common social media questions businesses ask. It’s a good one, too, considering that thousands of stories make it to your followers’ Facebook feeds. Does that mean that posting more frequently will help your company reach more people? Or will more posts simply annoy your followers and lead them to block you?

Let PR show you how to get a reporter’s attention and keep it

Media coverage is an ideal way to educate people about your product, inform them about your events, highlight your company or feature your CEO as a thought leader in your industry. As a result, every business wants to know the secrets for obtaining more media coverage.

While there is no one-size-fits-every-company answer, there are media relations practices and habits you can adopt to increase your chances of coverage success. With help from PR, you can get the media coverage your company needs and deserves.

Get more exposure using media relations

Marketing and advertising are powerful tools for any corporation, allowing business leaders to spread the word about valuable products and services to a broad audience. Without a public relations firm providing media relations, though, these marketing efforts may fall flat.

Media relations is an integral part of any business, allowing professionals to distribute company news and product updates through traditional news outlets and popular social media channels. Because of their role in the marketplace, these outlets are regarded as credible sources of information, earning the trust of consumers.

PR helps you find the best way to distribute company news

Discussion about whether the press release is still relevant has been floating around the public relations community for several years now. Five years ago, a Forbes reporter called it “worthless.” If the press release was worthless five years ago, that’d make it a dinosaur today.

But, for many, thepress/news release remains a critical tool in the PR practitioner’s toolbox. So, is it dead or not?

Reputation management: The importance of monitoring what the internet says about your company.

Most of us can recall a time when someone was talking about us behind our back. It certainly didn’t feel good to know that these conversations were happening or rumors were surfacing, and most of us felt helpless to shift the tide. Often, it took confronting those who seemed in conflict with us to clear the air, and even then, remnants of the initial sabotage lived on, regardless of whether it was true or not.

Learn why your current efforts may not be working and how PR can help.

Your company is wonderful and many of your customers tell you so. If only they could tell other customers, prospects, applicants, and key stakeholders.

Well, they can, through social media and online review sites.

But with so many sites to choose from, which ones are best?

Start the relationship on the right foot for your company’s success and profitability

What it takes for businesses to excite customers and attract top-quality talent has changed a lot in recent years. As a result, many companies have turned to public relations firms to help meet these needs. Indeed, hiring a PR firm for your company can deliver amazing outcomes, but only when you work together effectively.

It seems like every top brand has built an internal public relations staff and retained a PR firm – and before you decide whether you’d benefit from doing the same, it’s important to answer a simple question: What does public relations do for a business?

In general terms, it’s easy to say that a PR team helps manage your messaging and improve the perception of your company and brand. But what does this mean for the way you do business, how you sell and your bottom line?