The Public Relations Blog

Customers are already talking about you; learn how to use it to your advantage

Today, online customer reviews can literally make or break a business. When reviews are managed correctly and the information is positive, you can reap benefits such as an increase in customer engagement and profits. If you get it wrong, your company will be flooded with negative search engine results for years as your reputation plummets.

6 tips for getting better results with your pitches

How often do you get a call from someone trying to sell you something and the person begins by asking if you have a minute? This is an immediate way to shut down the conversation and end the call. In today’s busy world, no one really has a minute.

As you are pitching, you will discover that the same is true for journalists. You will find that it’s never a good time to pitch a journalist. Journalists may be working on several stories at one time and are often on tight deadlines. This means they are usually far too busy to speak by phone about your pitch idea, especially when others are bombarding them – often with pitches that don’t pertain to the area or topic that they cover.

If you find that your social media engagement falls by the wayside, as many people often do, you may think: “Is it even worth it if I can’t keep up with it?” Earlier this year, we talked about frequency of posts on Twitter and Facebook and provided recommendations for determining how often you should share content on these networks. In our blog posts, we didn’t address how those with extreme time constraints can make it work – or whether they even should. Say you only have time for one post a week, should you even bother?

Axia Public Relations provides a step-by-step guide for companies with multiple locations

Many companies that have more than one location may find it difficult deciding which address to associate with their Facebook page. Facebook used to require a separate page for each location; but recently, it realized the demand for one page that could display all of a company’s locations and now offers that option to users.

Companies such as Starbucks and Target are utilizing this new offering on their company Facebook pages.

Prepare for the worst so you perform at your best

Consumers are irrational. It’s part of the thrill of doing business: seeing if your company can decipher the right combination of wants versus needs and create an optimum strategy for pricing products for maximum profit.

Businesses generally have policies or processes to handle expected variables such as low inventory, staff illnesses or a new product launch. Rarely, however, are companies in the mindset to pre-identify triggers that would help them recognize when events start drifting outside of the realm of normal operations.

Get more positive news coverage with help from PR

When it comes to gaining a foothold with journalists, you may feel like everyone else has the key to unlock the door but you. The truth is there are tips and techniques to make it easier. With these 10 rules – and help from public relations – you can increase your chances for attaining news coverage and increasing your visibility.

The right words paint the best picture

When you want to say exactly the right thing, you spend a lot of time thinking about it.  Selecting the best words is crucial in delivering the appropriate message. Words and phrases take priority in the algorithm that search engines use to pull the best content to the top of results lists, but inappropriate use actually lowers rankings.

Learn how to use your knowledge to increase profits and advance your brand

Getting consumers to notice your company and trust you enough to make a purchase are the keys to growing your customer base. Everyone knows that. What is less clear is exactly how you go about attracting (and keeping) more customers.

Nowadays, it seems that everyone wants to know everything as soon as possible. This culture of instant gratification pervades everything from social media and internet gossip channels to the national news networks. It has even intruded upon the business environment.

How your decision will affect your online success

A staff member takes to social media to complain about your customers after a particularly stressful day at work. It seems that your employees spend more time checking their Facebook, Twitter, Instagram and online dating sites than they do on work. With such a huge potential for disaster, you may be ready to ban social networks at your company altogether.