The Public Relations Blog

You might be overlooking one small but powerful feature on your Instagram profile: the link in your bio. That single link is your gateway to driving traffic from Instagram to wherever you want people to go: your blog, a product page, a signup form, or something else. When you keep that link fresh and aligned with your goals, it can become a key part of your strategy. It's a simple move that can make a big difference in how you connect with your audience and guide them beyond the scroll.

You rely on the media to stay informed, but what if the information you’re getting isn’t as neutral as it seems? Understanding media bias is essential because it affects how you see the world, make decisions, and interact with others. When you consume news, you're not just absorbing facts; you're also navigating the subtle (or sometimes blatant) ways news outlets frame stories.

1. Lessons from the Nintendo Switch 2 pre- and post-launch
2. X hires third PR lead in a year
3. 60-second close: Aligning messaging with reality

Public relations can often feel like a whirlwind of messages and media. In such a crowded space, having that elusive wow factor is what sets campaigns apart. What exactly is this wow factor? It's the elements of surprise and creativity that make people sit up and take notice. When a PR strategy incorporates these elements, it doesn't just tell a story — it makes people care on a personal level, leaving a lasting impression.

Understanding who your customers are isn't just about knowing what they buy — it's about grasping who they are as people. This is where buyer personas and avatars come into play. These are detailed profiles that represent your ideal customers. They are created using a mix of market research and real data about existing customers. By developing these profiles, brands can better tailor their marketing strategies, messaging, and even product development to connect more effectively with their audience.

In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforce

Tune in to learn more!

You’re working in a field that’s evolving as fast as a snapping camera shutter — and artificial intelligence is leading the charge. Once considered a tool for only the tech-savvy, AI is now becoming an integral part of public relations strategies. It's helping PR professionals streamline their workflows, enhance their accuracy, and engage with audiences in meaningful ways. Whether it's automating repetitive tasks or offering deep insights into data, AI is transforming how PR professionals design and carry out campaigns.

Public relations is more than just great communication. It’s about understanding business and becoming a trusted adviser to the companies you represent. As the PR industry expands, demand is on the rise for professionals who excel in communication and have a keen understanding of business. Companies are no longer just seeking skilled communicators; they want PR experts who can act as trusted advisers. They need professionals who fully grasp how the business world functions and can provide insights that align with the company's goals.

You need PR pitches that cut through the noise and get responses. Short, compelling messages outperform long-winded narratives in today’s fast-moving media landscape. When you master this concise approach, you increase your chances of getting noticed and earning coverage. Responding quickly and clearly to media outlets builds trust, and a streamlined, engaging pitch helps you stand out while laying the groundwork for lasting media relationships.

In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.

Tune in to learn more!