The Public Relations Blog

You’re losing access to the stories that shape your community every single day. Your local news isn’t just headlines; it’s how you stay informed about school board decisions, city council plans, neighborhood events, and public safety issues that affect your daily life. Without dedicated local journalists, you miss out on the details that matter most to you. This decline isn't just about jobs. It's about the loss of community voices.

You’re not looking for a new public relations firm, you’re looking for fewer headaches. If you’re considering a switch, chances are it’s not because you’re eager to start over, but because something isn’t working with your current agency.

At Axia Public Relations, we focus on asking the right questions to uncover what’s really going wrong and how to make it right.

Your team runs on communication, so it needs to be clear, kind, and constructive. In fast-paced environments like public relations and marketing, the way you give feedback can make or break your culture. One simple but powerful tool to improve workplace communication is the "feedback sandwich."

It’s a method that delivers direct, honest feedback between two layers of encouragement. By starting and ending with support, you create a space where your team feels safe, valued, and more open to growth. When feedback feels good, people are more likely to listen and actually improve.

Public relations isn’t a one-and-done tactic. It’s not a news release. It’s not a campaign. And it’s definitely not a short-term fix. 

PR is a long-term business strategy that builds your brand’s reputation, credibility, and industry influence over time. Like compounding interest, the return grows bigger the longer you stay invested.

At Axia Public Relations, we’ve worked with hundreds of brands over the past 20-plus years — and the clients who see the biggest impact are those who stick with PR for years, not weeks or months.

In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms.

Tune in to learn more!

You might be overlooking one small but powerful feature on your Instagram profile: the link in your bio. That single link is your gateway to driving traffic from Instagram to wherever you want people to go: your blog, a product page, a signup form, or something else. When you keep that link fresh and aligned with your goals, it can become a key part of your strategy. It's a simple move that can make a big difference in how you connect with your audience and guide them beyond the scroll.

You rely on the media to stay informed, but what if the information you’re getting isn’t as neutral as it seems? Understanding media bias is essential because it affects how you see the world, make decisions, and interact with others. When you consume news, you're not just absorbing facts; you're also navigating the subtle (or sometimes blatant) ways news outlets frame stories.

1. Lessons from the Nintendo Switch 2 pre- and post-launch
2. X hires third PR lead in a year
3. 60-second close: Aligning messaging with reality

Public relations can often feel like a whirlwind of messages and media. In such a crowded space, having that elusive wow factor is what sets campaigns apart. What exactly is this wow factor? It's the elements of surprise and creativity that make people sit up and take notice. When a PR strategy incorporates these elements, it doesn't just tell a story — it makes people care on a personal level, leaving a lasting impression.

Understanding who your customers are isn't just about knowing what they buy — it's about grasping who they are as people. This is where buyer personas and avatars come into play. These are detailed profiles that represent your ideal customers. They are created using a mix of market research and real data about existing customers. By developing these profiles, brands can better tailor their marketing strategies, messaging, and even product development to connect more effectively with their audience.