OpenAI now reports how often ChatGPT mentions your business, website clicks, and discovery topics. You can claim a profile in the beta today, but verification takes several steps. This post shows how to claim your business in
ChatGPT, what the numbers mean, and which conversations to start with your PR team or agency.
Key points:
- OpenAI opens Business Hub in beta on Nov. 10. It reports ChatGPT mentions, website clicks, and discovery topics.
- You verify by phone, email, website domain, or Shopify. Then you complete identity verification to see insights.
- OpenAI lists no required investment. You do not need an Ads account or an Enterprise agreement.
- Claiming measures your visibility. OpenAI says it does not guarantee higher placement or sales.
- Earned media drives most AI citations, so bring your PR team or agency into the conversation this week.
You can now see how often ChatGPT mentions your business. OpenAI opens that view on Nov. 10, and getting it takes several verification steps. Your team might want to start this week.
A company leader might soon ask how your brand shows up in ChatGPT answers. Until now, you could answer only with screenshots and third-party estimates. Those tools typically sample prompts. They do not report what ChatGPT does.
You carry the pressure to prove visibility with real numbers. You might also lack a clear owner for AI visibility. This post gives you the facts and your first three moves.
What does OpenAI’s Business Hub report?
Businesses can claim a ChatGPT profile in OpenAI’s new beta, which opens Nov. 10. Through Business Hub, companies claim their business, update their details, and add product feeds. They also see how people engage with them in ChatGPT. OpenAI says 1.2 billion people use ChatGPT each week.
OpenAI’s help center says insights cover the past 28 days. They include mentions, website clicks, and discovery topics. Discovery topics are common themes in ChatGPT answers that mention or cite your business. They do not reveal individual prompts.
OpenAI defines a mention two ways. For an online business, a mention counts when ChatGPT references your website. Your brand name alone does not count. For a local business, a mention counts when ChatGPT shows a result for that location.
The data has limits. OpenAI does not share users’ conversations. Insights appear only after volume thresholds, and OpenAI does not state them. A blank metric does not necessarily mean zero activity. OpenAI describes no competitor view.
OpenAI also launches Business Agents for eligible U.S. ecommerce and online service businesses. You can sponsor an agent and use it as the destination for ChatGPT Ads. Agents explain products and policies. They do not complete purchases or bookings.
These are OpenAI’s own numbers. Third-party tools typically estimate visibility by running sample prompts. OpenAI reports aggregate activity from its own product, which gives you a direct reference point. Treat it as a measurement step. OpenAI says claiming does not guarantee higher placement or sales.
How do you sign up, and when?
Sign-up is open now in beta. Any eligible business where ChatGPT is available can claim a profile. Eligibility depends on industry, location, and OpenAI’s verification and integrity checks. Claiming is initially available to businesses with a website. You must own the business or hold authority to represent it. OpenAI’s pages list no required investment.
Follow five steps:
- Open Business Hub:
Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name. - Choose a verification method:
Pick phone (text or call), business email, website domain, or Shopify. For domain verification, you add a TXT record to your DNS settings. If someone else manages your domain, ask them to add it. - Wait for approval:
OpenAI reviews your claim and emails its decision. Review time varies. - Complete identity verification with Persona:
You might need a government-issued ID, business registration information, and proof that you represent the business. You need this step to publish changes, connect a product feed, view insights, or create an agent. - Update your profile:
A blue check appears after Persona approval. Then update your website, description, category, logo, and policies.
Three details save time. Enterprise customers and advertisers can claim through their OpenAI representative. Shopify merchants can connect a store. If someone else already claimed your business, you can dispute ownership with Persona verification.
The admin who claims your business can add teammates and grant an agency access. Each person uses their own ChatGPT account. Do not forward a personal claim invitation.
Each brand is managed separately. Claiming a main brand does not claim its locations.
What drives your ChatGPT mentions?
Muck Rack finds that earned media drives 84% of citations in AI answers. Paid and advertorial content accounts for 0.3%. Muck Rack sells software in this space, so weigh the data accordingly. The pattern still suggests that third-party coverage shapes what AI says about you.
That makes earned media a marketing investment with a measurable output. Teams that already use media relations to boost SEO have a head start. Who should lead the work is a separate question.
What does this mean in your industry?
Insurance:
A carrier or agency might see few discovery topics tied to its expertise. That gap could signal that its thought leadership lacks third-party proof. Read why thought leadership matters for the starting point.
Home services:
A local mention counts when ChatGPT shows a result for a location. Local stores and restaurants can currently claim only an existing U.S. listing. A home services brand might search for its listing first.
Franchising:
A franchisor manages many locations under one brand. Claiming the main brand does not claim its locations, so a franchisor might ask its OpenAI contact about the supported path for locations.
Confirm your category qualifies before you plan around any of these.
Why does this matter, and what should you do next?
OpenAI’s own numbers can move board conversations from “we think” to “we measure.” They also expose gaps if competitors earn coverage while you do not. Take three steps:
- Assign an authorized admin this week:
Pick a leader with authority to represent the company. Verification needs proof of that authority. - Record a baseline:
Insights show the past 28 days. Log mentions, website clicks, and your discovery topics on a set schedule. - Hold a 30-minute conversation with your PR team or agency:
Ask three questions. Which outlets shape what AI says about us? Where do competitors earn coverage that we miss? Should our agency have access to Business Hub?
FAQs about claiming your business in ChatGPT
What is Businesses in ChatGPT?
It is an OpenAI beta that lets companies claim a profile, update details, and see mentions, website clicks, and discovery topics.
Is claiming free?
OpenAI’s pages list no required investment, and you do not need an Ads account or an Enterprise agreement. Confirm with OpenAI before you budget, since this is a beta.
What counts as a mention?
For an online business, ChatGPT referencing your website. Your brand name alone does not count.
Can you see the prompts behind your mentions?
No. OpenAI shares aggregate counts and themes. It withholds conversations.
Can your agency access Business Hub?
Yes. The admin who claimed the business can grant an agency access.
The first 28-day window you record becomes your baseline for later comparisons, so start logging before your next review.
Ready to stand out to human audiences and the generative AI platforms they’re using? Learn about enhancing AI awareness with Axia Public Relations’ AIVisibility.
See also:
Topics: measurement, artificial intelligence
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