The Public Relations Blog

Use these steps to evaluate how well your social media strategy is working

A social media audit is an evaluation of what’s working and what’s not working with your social media strategy and what you can improve. Additionally, it takes inventory of all your accounts, messages, and materials and their reach. It functions within a communications audit to measure the success of the messages your company sends out.

Read More

It’s not good enough to have a public relations campaign. You must have a goal for your campaign and metrics to prove how it will benefit your bottom line. Measuring the success of your PR campaign proves the worth of the campaign and why it matters. However, measuring incorrectly could really do some damage, so make sure to avoid the three biggest measurement mistakes made in the PR industry.

Read More

How to recycle your media coverage to gain more visibility

Congratulations! Your company received great media coverage. And now you’re left wondering, what next? Keep the momentum going with these nine suggestions.

Read More

Learn how to write headlines that will attract more readers

“Titles are what sell the content.” – HubSpot

What makes you want to read an article? A title that catches your attention, right? Apply that same approach to writing your headlines. Below are tips to help you attract more readers and, in time, gain more customers through better headlines.

Read More