The Public Relations Blog
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And what you should ask your PR firm before finalizing your PR plan
If you’re new to using public relations to build your brand, then starting a PR program can seem daunting. Luckily, it’s easier with the help of a trusted PR firm and a PR plan. A PR plan should be the road map that your PR firm (and your team) uses to create a successful PR program. If your firm doesn’t utilize a PR plan, it’s difficult to evaluate its success and to know that your company and your PR partner are on the same page. Don’t blindly follow your PR firm. Educate yourself on the elements of a PR plan and know the questions that you should be asking to create a successful PR program.
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Topics: PR tips, measurement, earned media, PR planning
In order to earn media coverage for your company, it’s important to have good relationships with reporters. Axia Public Relations compiled 15 insider tips for earning media coverage for your company, and engaging a reporter on social media is tip No. 2. Engagement is key in establishing and building working relationships with journalists.
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Topics: PR tips, shared media, earned media
One of the most critical elements of a pitch is the subject line. It’s the first thing reporters read, aside from your name, when they go through their inbox. Because it’s such an important element, you should put some thought into creating your subject line. There are two sides to the subject line debate: Some say short subject lines work best and others think long subject lines are the better choice.
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Topics: media relations, earned media
How many emails do you delete without opening on a regular basis? Take that number and quadruple it, and you might be near the number of unopened emails a reporter deletes each day. Journalists are inundated with pitch emails. Your company needs to stand out among the multitude of pitches in order to gain a reporter’s attention. If your PR firm is only pitching via email, it probably isn’t earning all the media coverage it can on your company’s behalf.
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Topics: PR tips, news release, earned media
20 crises Axia Public Relations managed for clients that your company needs to plan for
In today’s day and age, it’s a matter of when, not if, a crisis will happen to your company. When you’re unprepared for a crisis, you’re jeopardizing your company, your employees, your shareholders, your reputation, and your future.
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Topics: crisis communications, earned media
As public relations experts, we regularly secure earned media coverage for our clients at major news outlets. If you’re struggling to earn coverage for your company, use these insider tips to help you improve your media relationships and increase your earned coverage.
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Topics: media relations, earned media
Don’t impede your potential results by requiring a monthly quantity of press releases from your PR firm
Did you know that you can earn great media coverage for your company without writing a press release? In fact, as a PR firm working with national clients, some of Axia Public Relations’ best earned media coverage came without ever writing a news release. Instead, we pitched existing contacts by phone – contacts with whom we’d established trusted relationships.
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Topics: public relations, news release, earned media
How to write a news release that gains media coverage for your company
If your company has an announcement it wants to make, then a news release may be a great option for you to share that news. A news release is an official announcement that a company or nonprofit issues to the news media. There’s a right way and a wrong way, though, to create a press release. The better it is, the easier it will be to secure earned media coverage. These seven tips will help you write an effective news release to gain earned media coverage for your company.
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Topics: media relations, news release, earned media
As a public relations firm dedicated to helping companies manage crisis communications, improve their reputations, and manage online reviews, it often surprises us how many of our prospective clients don’t understand the differences between these things. We think it’s important to educate companies about these critical areas of PR. If you don’t know the difference between crisis communications, reputation management, and review management, you’re in luck, as we outline the three below.
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Topics: public relations, reputation management, crisis communications, online review management, earned media
Pitching the media about company news that has a positive economic impact is one of the best ways to gain earned media coverage. (Hint: That’s because it’s newsworthy.) This is especially true when it comes to announcing jobs. News stories about employment opportunities are a great way to recruit employees. The news media enjoys sharing this news with their audiences. If your company plans to expand and increase its workforce significantly, then it’s an opportunity to gain some earned media coverage.
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Topics: earned media
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