The Public Relations Blog
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Jason Mudd
Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002.
Learn more about Jason Mudd.
Read Jason's recent blog posts below.
Recent Posts:
Economists say the Great Recession ended in 2010, but many small businesses didn’t start feeling any type of recovery until quite recently. Others are still struggling. The public relations industry is definitely feeling the effects of the recovery, as more companies are utilizing the power that PR firms can provide.
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Topics: public relations, FAQ, PR tips
Somebody’s got some explaining to do.
They’re calling it “operation clean turf,” and it’s all about cleaning up the online reputation of companies that previously used fake online reviews to help promote their brands.
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Topics: SEO, reputation management, crisis communications, online reputation management, shared media
Public relations has always been critically important for handling a crisis, successful reputation management and increasing audience buy-in. However, with the pervasiveness of social media, where complaints can go viral quickly, smart PR is the oxygen and the lifeblood of repairing a negative online reputation. PR is the answer to jagged comments pulled from that great and rapid-fire social media complaint box, where your company (or any company) could be the next point of interest.
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Topics: public relations, reputation management, crisis communications, online reputation management
You can’t ignore bad news about your organization; and in fact, it deserves a proper response. Sometimes, even organizational leaders use their social media accounts to respond in the heat of the moment, and instead of putting out fires, they spark new ones.
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Topics: digital PR, public relations, shared media
Moving ahead with a successful public relations initiative calls for an “all in” attitude. What does this require for the best results? Being honest about your organization, and being an active participant in the news and willing to be somewhat in the spotlight, for starters.
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Topics: public relations
Topics: public relations, PR tips
Topics: media relations, public relations, reputation management, crisis communications, online reputation management
Topics: digital PR, public relations, shared media
Miley Cyrus’ recent MTV Video Music Awards (VMA) performance with Robin Thicke may remind some of the open-mouthed moments when Elvis Presley first appeared on the Ed Sullivan show. There was risqué, tight-fitting clothing that was outside the norm for her typical audience and exceeding fashion boundaries. Dance moves with lots of gyrating hips. Numerous innuendos and shocked faces. A large foam hand. (Ok, this is certainly the wildcard in the comparison, but you get the idea.)
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Topics: media relations, public relations, reputation management, crisis communications, online reputation management, shared media
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