Great public relations means your company is already enjoying positive coverage in the media. But even if every major media outlet on Earth covered your story not everyone would see it.
Remarketing your PR will maximize the ROI of your public relations investment. You should actively ensure that your message reaches as many people as possible and work to stimulate viral word-of-mouth sharing of your story.
Axia's Michelle Heatherly offers these tips on remarketing your PR coverage for maximum ROI. Click here to open pdf.
Topics: digital PR, media relations, public relations
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