The Public Relations Blog
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Jason Mudd
Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002.
Learn more about Jason Mudd.
Read Jason's recent blog posts below.
Recent Posts:
If you’re offering an online “complaint box” for customers to voice concerns or issues about a product or service, or if you’re using one yourself, you need to know that a plan for managing these comments is absolutely essential – lest you be surprised later on. It’s very difficult to get any potentially brand-damaging comments about your company removed, and this process in itself can cause great brand damage (not to mention costing thousands of dollars in lost revenues).
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Topics: media relations, public relations, reputation management, online reputation management
Topics: digital PR, media relations, public relations, PR tips
Topics: media relations, public relations, PR tips, reputation management, online reputation management, shared media
Topics: public relations, reputation management, crisis communications, online reputation management, shared media
According to statistics from PRSA and eMarketer, public relations specialists don’t get anything close to the same respect as advertising professionals. Advertisers draw in around $150 billion annually, with public relations firms pulling in $5 billion.
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Topics: public relations
Topics: public relations, reputation management, crisis communications, online reputation management, shared media
Newsjacking – it’s not a new term, and it continues to be an enticing concept for public relations professionals. Why? Because at its essence, it echoes some of the core operations of smart public relations: Act quick, respond proactively and with valuable information, and aim for results in quality earned news coverage.
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Topics: media relations, earned media, news media
It’s interesting for sure, and definitely somewhat ironic: Spikes in online transactions that have been a factor in declining revenues for the U.S. Postal Service (USPS) might be part of the solution.
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Topics: public relations
It only took a few minutes for several of Kmart’s online audience members to share their thoughts about the retailer’s decision to forgo a Thanksgiving closure and instead stay open for a 41-hour stretch that includes Thanksgiving Day and the day after.
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Topics: public relations, crisis communications, shared media
Topics: digital PR, public relations, FAQ, shared media
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