The Public Relations Blog
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Recent Posts:
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy
1. The Ultimate Prize For “Owning” Their Customers:
Apple And Nordstrom
The ultimate prize for “owning” customers goes to Apple Computer for their iPod products. Buy an iPod and you have to use iTunes to download your music. The user then usually chooses from an array of iPod home, car, and even clothing and backpack accessories. Everything has been designed to keep an iPod user “in the family,” preventing defection to other MP3 players or products.
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Topics: online public relations, 60-Second Impact
PR agent selected as one of PRWeek’s PR pros to look out for
PRWeek has named Jason Mudd one of PR’s Ten Rising Stars ages 30 and under. At age 29, Jason gained PRWeek’s attention with his work for MPS Group. His extraordinary work earned the media coverage the firm had desired for a while. Tyra Tutor, SVP of corporate communications, stated, “I can’t imagine that any firm, large or small, could’ve gotten us as much coverage as he’s gotten us.”
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Topics: agency news
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