The Public Relations Blog

Confessions from a daily newspaper editor

Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Here are 10 tips from the newsroom for getting noticed and earning that coveted major media outlet coverage for your company.

Jason Mudd, managing partner of Axia Public Relations, will speak in Toronto on Monday, May 7 to an international conference of PR agency owners.

When it comes to public relations, the term media relates to different channels a brand might use to attract new customers.

There are four types of media:

• Paid (advertising)
• Earned (news coverage)
• Shared (social media)
• Owned (web content)

Public relations experts share their best social media tips and tricks

When used correctly, social media opens opportunities to network and grow for most companies. Social media experts offered their best practices, strategies and tips in order to help your company maximize its online presence.

This is one story in our series on how you can save money with a PR firm. Read about four more ways you can save with a PR firmas well.

Every company wants to save money. However, no company ever grew from cutting its public relations efforts. There are smarter ways to save.

Building relationships with reporters and editors is key to helping your clients’ news releases become inspirations for news coverage. Sending news releases and making friendly, engaging follow-up contacts is a common-sense approach all PR people should know. However, it’s critical that you also build trust and respect with journalists to get your stories on the air, in print and online. Here are five tips that will help.

Valuable PR lessons from Starbucks that you can apply to your own crisis management strategy

Starbucks is no stranger to controversy, and this week’s release of a new coffee cup that the industry titan hoped would celebrate community stirred up some more.

How to remarket the results of a public relations campaign and maximize ROI

Gaining positive coverage is great news and certainly a morale boost in that someone thinks you are doing a good job. But why leave it there? Just because you had a story published does not mean everyone has had a chance to see it. The very nature of word-of-mouth is that it is viral; but to get the ball rolling, it is in your organization's interest to actively ensure your message resonates with as many people as possible.

The best ways to measure your marketing efforts

Measuring your inbound marketing is the final part of a successful inbound marketing strategy. There are hundreds of inbound marketing metrics to choose from, including inbound links, Facebook likes, SEO ratings and blog subscribers. However, there are only four critical metrics you need to focus on to track your inbound marketing strategy progress.

No need to dread if you plan ahead

While many crises are unpredictable, that’s no excuse not to plan ahead. We find that most companies are not prepared for a crisis; therefore, they don’t know how to react when one occurs.