The Public Relations Blog

3 secrets to getting more Facebook page likes

When people “like” your company’s Facebook page, it means they want to receive the information your company has to offer – whether it’s deals and specials, interesting content or other resources. They’re probably a fan, a customer or an employee, and they like your brand. As a social media manager, gaining page likes is an important objective. Clients enjoy seeing their page growth, and it’s often a benchmark for your social media output.

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Topics: Public Relations, Featured, Social Media

Ask the Twitter expert

A Q&A with a social media expert

For the “unsocial,” Twitter is a social media platform where users post tweets: messages that must be less than 140 characters. As the fourth most popular social media site (Sorry, Twitter. Instagram took your spot as third, with YouTube as second and Facebook as the most popular social media site), Twitter is a place to find sports updates, local and national news and what’s happening with your family, friends, favorite celebrities and brands. As a social media and community engagement specialist, here are my answers to the five common questions about the channel with more than 315 million users.

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Topics: Public Relations, Featured, PR Tips, Social Media

5 Facebook HACKS: Get more convertible likes for your company’s Facebook page

How to build and engage with your Facebook following to grow your business

Your business needs an effective presence on Facebook to succeed. You want to build your community and establish your credibility; just remember your Facebook page isn’t only about how many likes you have. It’s about how engaged your followers are and how many of them become your customers. For that, you need to attract the right kind of audience and engage them in a manner consistent with your business objectives.

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Topics: Social Media

5 tips to make your company stand out on social media

Don’t bore your followers on social media; use an engaging strategy to propel your brand

After auditing your company’s social media activity and comparing it to some of your competitors, you may find that your social media engagement isn’t effectively telling your brand’s story. Your posts are coming out more blah than brilliant. More sigh than sassy. More flat than fierce. You need to up your social media game.

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Topics: Public Relations, Featured, Social Media

5 critical questions to ask if your company doesn’t have enough following on Facebook

Your ultimate checklist to increase your business Facebook page following and engagement

If you’re regularly posting engaging and relevant content on your company’s Facebook page and not getting much action, then it’s time for you to give some thought to your Facebook strategy. You need to do more than routine posting on Facebook to create buzz and get new customers for your business.

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Topics: Featured, Social Media, Public Companies

Validity of social media: Communications in crisis

3 ways to ensure your company receives fair treatment in the media

In the last several months, news programs and media pundits alike have attempted to unravel the meaning behind President Donald J. Trump’s tweets. When this effort falls short, President Trump’s spokespeople regularly opine that the media has an obsession with covering everything he says on Twitter – and little of what he does as president.

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Topics: Public Relations, Featured, Social Media, Crisis Communications

More than words: Why you need a content management strategy


5 steps to help you do more with your vision, ideas and documents using PR 

In your business, you produce tons of content. News releases, articles, newsletters, photos, speeches, reports and financial statements are necessary to tell your story and generate leads. Now, what do you do with it all?

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Topics: Featured, Social Media, Content Management, Public Companies

McDonald’s is using Snapchat to hire 250,000 employees

Hiring 250,000 employees for the summer posed a creative challenge for McDonald’s. In order to target 16- to 24-year-olds, McDonald’s got imaginative and developed the “Snaplication.”

In McDonald’s Snaplication, Snapchat users view a 10-second ad about the perks of working at McDonald’s, and if the user wants to learn more about the job, there’s a link to McDonald’s career page and job application. The corporation also developed a filter that allows users to digitally try on the McDonald’s uniform.

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Topics: Public Relations, Featured, Social Media

When is the best time to post on social media?

Get more visibility on Facebook, Twitter and Instagram by posting at the right time

Knowing the best times to post on social media can make the difference between one click or 10 for your company’s social pages. According to Sprout Social, each social media channel has a best time of the day to publish content. Many companies don’t know the optimal times of the day and even days of the week that work best for social sharing. And if you’re a national brand, you should also consider time zones.

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Topics: Featured, Social Media, Public Companies

Hack: Get more likes for your company's Facebook page

Use liked posts to build more likes for your business’s Facebook page

Getting likes on your company’s Facebook page can be hard work unless you’re a well-known company. The payoff is worth it. More likes means more people looking at content on your page, which increases the odds of people sharing your content to potential customers.

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Topics: Public Relations, Featured, Social Media

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