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The Public Relations Blog

3 tips for maximizing shared social media

To a buyer, sharing is caring

Understanding the journey of a prospective online buyer is essential to designing a flow of information that encourages the behavior you value. Shared media (social media, online reviews and user generated content on channels and sites you share with other companies and individuals), often pivotal in the online shopper’s journey, is a public relations game changer. However, it can also be a wildcard. After all, we don’t dictate who’s doing the sharing or what the audience is saying. This can be scary considering that, professionally, our goal is to control the product message and facilitate interactions between the company and consumer in a positive direction, typically with the overall intention to drive sales.

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Topics: Social Media, Shared Media

The top tweets of all time and what your company can learn from them

Ah, Twitter. It’s a repository for political musings, humorous quips and celebrity news. It provides a platform for solace and unity in times of tragedy as well as mean-spirited comments directed at enemies. While we forget most tweets moments after we read them, others, for some reason, are indelible, and people still share them even years later. Find out what makes an unforgettable tweet and how your company can take advantage of this knowledge to boost your visibility and profits.

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Topics: Featured, Public Relations, Online Public Relations, Social Media, Shared Media

Strategies for standout social media

Public relations experts share their best social media tips and tricks

When used correctly, social media opens opportunities to network and grow for most companies. Social media experts offered their best practices, strategies and tips in order to help your company maximize its online presence.

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Topics: Featured, Public Relations, Social Media, Online Public Relations, Shared Media

3 tips for promoting infographics on social media

An infographic is a way to present information or data visually with an image. To begin, decide the information you want to include in your infographic, where it will live (e.g., on your website) and where you’ll promote it. Then, send the copy you’ve created to a peer or a copy editor to proofread your work. Once the copy is ready, send it to a designer, or you can use a site like Canva or PicMonkey to create the infographic yourself.

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Topics: Featured, Public Relations, Online Public Relations, Social Media, Shared Media

Investing in social media: How much should you spend?

4 items to consider when budgeting for social media

In the early years of social media, part of its allure from a marketing perspective was that it was cost-efficient – and for many, free. Today, as social media infiltrates more of our daily communications and social ad platforms become more sophisticated and drive better results, it's necessary to put some money into your social media strategy. How much your company spends depends on many factors.

To help figure out how much to invest, here are some considerations.

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Topics: Featured, Public Relations, Social Media, Online Public Relations, Shared Media

Should you schedule your social media content?

Learn when to schedule content and when to post in real time

Scheduling social media content has many advantages:

  • Create consistency
  • Publish in multiple time zones
  • Publish on the weekends and holidays
  • Plan ahead

You can schedule content for your company using social media publishing software like Hubspot. There are factors you should consider when you schedule content in advance. Here are answers to some common questions about scheduling content.

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Topics: Featured, Public Relations, Social Media, Online Public Relations, Shared Media

4 brands that rock on social media and what you can learn from them

Mapping out your social media strategy for 2018? If you’re ready to step up your game next year, take a look at how some of the biggest brands use social media to increase engagement and improve ROI. Here are companies that are excelling on social media and some takeaways for social media managers.

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Topics: Featured, Public Relations, Online Public Relations, Social Media, Shared Media

3 steps to rock your interview on Facebook Live

How to broadcast an interview to increase your audience engagement

Facebook Live has quickly become the hottest new live-streaming platform. People share their personal stories through Facebook Live. Brands stream their own unique content to connect with their key audiences.

One of the most successful interactive experiences is broadcasting an interview. You can interview a VIP in your company, a happy client or anyone else and share it with your key audiences through Facebook Live.

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Topics: Featured, Public Relations, Online Public Relations, Social Media, Shared Media

4 reasons Facebook Live is an effective way to build media relations

How to connect with media outlets using Facebook Live

Facebook Live is one of the greatest features on Facebook. You can use it in many ways to promote your brand. It allows you to broadcast a live video right to your audience through your company page or personal profile. Using Facebook Live, you can create buzz about your brand and connect with your key audiences, including the media.

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Topics: Featured, Public Relations, Online Public Relations, Social Media, Shared Media

Why Twitter may be the best bet for your next media pitch

Recently, I was chatting with a reporter friend of mine and she told me that she gets on average 500 emails a day. Of those, nearly 100 or so are pitches for story ideas. And, of that 100, she maybe reads five or six, based solely on their subject lines.

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Topics: Featured, Social Media, Public Relations, Online Public Relations, Shared Media

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