The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Threads isn’t just another social platform; it’s a lesson in how trust is earned online. From transparency to consistency, how brands show up shapes whether audiences stick around or scroll past.
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Topics: social media
Ignoring social comments sends the wrong message. Learn how thoughtful replies prevent reputational damage and why they hurt your public relations when left unchecked.
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Topics: PR tips, social media
You might be overlooking one small but powerful feature on your Instagram profile: the link in your bio. That single link is your gateway to driving traffic from Instagram to wherever you want people to go: your blog, a product page, a signup form, or something else. When you keep that link fresh and aligned with your goals, it can become a key part of your strategy. It's a simple move that can make a big difference in how you connect with your audience and guide them beyond the scroll.
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Topics: blog, social media
- Baseball + Oscar Mayer + AI = a PR home run
- Hostess rolls out “Munchie Mobile” on 4/20 to reach millennials and Gen Z
- 60-second close: PR strategy in a transforming experience economy
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Topics: shared media, social media, 60-Second Impact, artificial intelligence
In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them
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Topics: shared media, social media, On Top of PR, solocast
In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth.
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Topics: shared media, social media, On Top of PR
In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry.
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Topics: shared media, social media, On Top of PR
In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.
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Topics: B2C, shared media, influencer marketing, social media, On Top of PR
In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement.
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Topics: shared media, social media, On Top of PR
Maximizing the Impact of Your Company's Media Coverage
Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees.
There are several ways to amplify your coverage.
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Topics: PR tips, shared media, owned media, social media, web media
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