The Public Relations Blog

PR success takes time

4 reasons to stick with public relations for the long haul

The insightful Warren Buffett says it takes 20 years to build a reputation. Public relations shouldn’t be a short-term investment. PR is about building relationships and building results. It’s important to know that every company’s needs and objectives are different. PR isn’t a cookie-cutter process. In fact, the best results come from a strategic and proactive PR campaign. Companies that don’t stick with public relations for the long haul are making mistake No.15 of Axia Public Relation’s list of the top 15 mistakes companies make when they hire a PR firm. Here are four reasons you should commit to a long-term relationship with your PR firm.

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Topics: Public Relations, Featured, PR Tips, Earned media

4 reasons why marketing departments HATE media pitching

Why PR professionals are more effective at media relations than marketers

Companies use media relations as a means of reaching their important audiences. This is a great strategy. Stories that appear in the media are highly credible and reach large audiences effectively at no expense.

It’s a fact that public relations professionals are more successful in building relationships with the media and getting news coverage than their marketing counterparts. Why do marketing professionals hate pitching the media?

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Topics: Media Relations, Public Relations, Featured, PR Tips, Earned media

How to get your company on Wikipedia

3 steps to earn a Wiki page for your organization

A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines you must comply with before moderators will allow your company to appear on Wikipedia.

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Topics: Public Relations, Featured, PR Tips, Online Public Relations, Shared Media

3 differences between marketing and public relations

How to benefit from marketing and PR strategies

The terms “marketing” and “public relations” aren’t interchangeable. Defining what makes them different can help you create better-focused marketing and PR campaigns, with better objectives, goals and expected outcomes.

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Topics: Public Relations, Featured, PR Tips, Earned media

What’s the difference between impressions and engagements?

Social media expert explains what social media analytics mean

One of Axia Public Relations’ favorite social media publishing tools is HubSpot. Yet HubSpot isn’t a fit for every company, so we often recommend Buffer as an alternate because it’s so easy to use and offers analytics that update daily. It’s important to understand the meaning of your social analytics. How is post reach different from post impressions? And what’s the difference between engaged Facebook users and Twitter engagements?

 

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Topics: Public Relations, Featured, PR Tips, earned media coverage, Shared Media

Are you using your press release distribution service correctly?

It’s important that the news your company puts out via a news distribution site is newsworthy so you get the maximum benefit from your investment. Some company news isn’t actually appropriate for a news release – it won’t interest journalists or your target audience. How can you tell which stories are worth telling? And when is the best time to announce your news to gain the most traction?

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Topics: Media Relations, Public Relations, Featured, Press Release, Earned media

When to discuss measurement with your PR firm

5 questions to ask your PR firm to initiate a measurement conversation

When you bring on a public relations firm, one of your first conversations should be about measurement. This helps both parties identify the need for a PR campaign and the overall goal for your organization. In order to establish collaborative goals and a shared vision for your campaign, you need measurable objectives in your communication plan.

Axia Public Relations covers 15 mistakes companies make when hiring a PR firm, and not having a measurement conversation is mistake No. 14. It’s important to have the measurement conversation with your PR firm in the initial steps of planning your PR campaign.

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Topics: Public Relations, Featured, PR Tips, PR measurement, Earned media

Strategies for standout social media

Public relations experts share their best social media tips and tricks

When used correctly, social media opens opportunities to network and grow for most companies. Social media experts offered their best practices, strategies and tips in order to help your company maximize its online presence.

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Topics: Public Relations, Featured, Social Media, Online Public Relations, Shared Media

Worried about your content game?

5 tips to up the ante in 2018

We anticipate that 2018 will be the year of content. Video, blog posts, webinars, e-guides, white papers and other forms of content will take center stage. People consume content in various forms daily and whittle away that which doesn’t resonate or help them.

How, then, can companies properly plan their content strategies to successfully appeal to audiences when social media platforms regularly evolve, mobility is at an all-time high and it feels challenging simply to keep up?

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Topics: Public Relations, Featured, Owned media

Is your announcement newsworthy?

Don’t waste the media’s time with non-newsworthy details

There’s a difference between internal news that you share with your employees and your company’s board of directors and external news that’s worthy to share outside the walls of your company. As a public relations firm, we work hard to educate our clients about what news they should share with the media. Expecting your PR firm to pitch media outlets stories that aren’t newsworthy is mistake No. 13 on Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm.

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Topics: Media Relations, Public Relations, Featured, Earned media

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