The Public Relations Blog

Five essential elements that will guarantee a successful campaign

There’s a lot that goes into releasing a successful PR campaign. It’s more than just writing a news release for a new product or coordinating with the media. 

A PR campaign can offer many benefits, including creating a long-lasting impact on your brand and its future reputation. That’s why it’s important to plan a roadmap for your organization’s PR campaign. 

Here are five elements that will help guide you in creating a successful PR plan: 

Gift ideas that will simplify everyday life

The holidays are quickly approaching, and you know what that means: It’s time to start shopping for the perfect gift. If you know someone who works in public relations, strategic communications, corporate communications, or marketing, this list is for you! All items included are rated at least four out of five stars, and we might earn referral credit if you buy some of these products from the affiliate links we provided below.

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now

This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021. 

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation. 

Companies task public relations agencies to design comprehensive crisis management plans that limit risks to their brands. We craft specific messages for employees, investors, customers, the public, and news outlets. Insufficient external and internal communications can cause the following:

• Operational response failure

• Stakeholders reacting negatively

• Public perception that the company is inept and, even worse, criminally negligent

• Sever impact on the company’s brand, reputation, and finances 

Why you should analyze every aspect of your competition

Knowing what your competitors are doing can put you ahead in your industry. Here are some things you can learn from your competitors:

Knowing inverted pyramid and the five Ws/H will set you up for success.

The first few sentences of your story are everything. They state the facts, set the mood, and grab your reader’s attention. When written correctly, they capture the heart and soul of your story and convince your reader why what you’re saying matters. When written incorrectly, the reader may leave your page, click on a new site, or possibly lose interest in your company’s work altogether. 

So what are these first few sentences, and how do you write them effectively?

Our founder and CEO, Jason Mudd, recently completed a pre-interview with a business TV news show. Although the interview doesn’t air for several weeks, here are some of the answers he shared during the initial Q&A.

When a news outlet, PR agency, strategic partner, or vendor requests your logo, you should send them your transparent logo(s) in high resolution and vector format. Why does this matter? Let’s explore each concept.

Use our step-by-step guide for measuring public relations the right way.

Before you can meaningfully explore PR measurement, you have to account for research, planning, and implementation. Research and planning will help you identify the end results, and then you can work backward from the desired results.

Too often, executives and public relations pros want to measure PR without establishing a research baseline.

Under research, planning, and implementation, you have objectives, inputs, and activities. And under measurement, you have outputs, outtakes, outcomes, and impacts. Although most public relations professionals at PR firms and in-house PR staff tend to focus on measuring activities and outputs, efficient and effective measurement goes well beyond measuring activities and outputs.

Let’s start at the beginning. A good framework for measuring public relations and corporate communications begins with objectives. 

Why you need a PR expert on your team

Having someone on your team that knows PR can make the difference in your brand’s success. Brand awareness, crisis management, social media, and audience analytics are all areas that a PR professional should be knowledgeable in.