The Public Relations Blog

Learn how clear decision rights, service-level agreements, and handoff metrics can reduce channel conflict and accelerate revenue growth.

 

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Topics: public relations, PR tips

Learn how leaders and employee advocacy influence social media and reputation management, boosting trust, authority, and revenue without added risk.

 

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Topics: public relations, PR tips, reputation management, thought leadership, crisis communications, B2B, social media

Learn how social media and reputation management can become revenue signals that inform your strategy and drive growth.

 

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Topics: public relations, PR tips, reputation management, thought leadership, crisis communications, social media

Learn how to measure earned media referral traffic in Google Analytics 4 and turn PR results into insights and impact.

 

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Topics: public relations, SEO, earned media

Learn how public relations services can be measured like equity using CFO-ready metrics to capitalize, amortize, and track brand authority over time.

 

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Topics: public relations, PR tips, branding

Discover why marketers are revamping reputation management in public relations to safeguard credibility, strengthen authority, and drive growth.

 

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Topics: public relations, PR tips, reputation management, B2B, CMO

Learn how social media management for LinkedIn becomes a PR growth engine that boosts authority, revenue, and AI visibility with smart strategy.

 

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Topics: public relations, PR tips, reputation management, thought leadership, B2B, social media

Use this 30-day scorecard to assess public relations services, including capabilities, data access, governance, and revenue attribution for growth.

 

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Topics: public relations, PR tips, thought leadership, B2B, CMO

Leadership transitions can be difficult. They create uncertainty, which affects everyone involved. Clear, consistent messaging is the key to addressing concerns and maintaining confidence during periods of organizational change.

 

Here are some ways PR can make the transition as smooth as possible:

 

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Topics: media relations, public relations, corporate communications, internal communications

Learn how strategic PR enhances marketing and communication plans to build credibility, boost visibility, and support revenue growth without paid ads.

 

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Topics: public relations, thought leadership, crisis communications