The Public Relations Blog

Learn what your team reveals during a public relations crisis drill and how to improve roles, messaging, and decision-making before real trouble hits.

When every week brings a new issue, even strong leaders can get worn down. PR crises start to feel like background noise, but the risks keep rising.

Crisis after crisis has a way of wearing people down, even very strong leaders. When every week brings a new issue, a public relations crisis can start to feel like background noise instead of a real warning. That is when trouble sneaks in. The stakes go up, but the energy and focus at the top go down.

Public relations is no longer just about media mentions. Today, it helps shape how people and AI tools discover, trust, and choose your brand.

Public relations services are no longer just about getting your name in the news. Now they play a big part in how people find and trust your brand across search, social media, and AI tools that answer questions for your buyers. If you want your company to show up in those answers, you need to think about PR in a new way.

Learn ethical digital PR link tactics during a public relations crisis to earn trusted coverage, protect branded SERPs, and sustain visibility without backlash.

A public relations crisis can change how your brand shows up online overnight. One bad headline or upset thread can climb to the top of search results and stay there. When that happens, you don't just need to fix one story; you need to protect your long-term digital reputation.

Discover why social channels must be part of any public relations crisis plan and how to prepare response protocols, roles, and monitoring upfront.

Public relations crises do not wait for your team to get into the office. A quick video on TikTok, a frustrated thread on X (formerly Twitter), or a sharp comment on Instagram can turn into a roaring public fight before your morning coffee cools. Once it spreads, screenshots and stitches keep the story alive long after the original post is deleted.

Find out if ChatGPT reads your blog or relies on news coverage and how PR mentions shape what AI tools surface about your brand.

Your team publishes thoughtful blog posts, shares smart insights on social media, and keeps your website fresh. Then a leader asks ChatGPT or another AI tool a simple question about your company or even your category, and the answer barely mentions you or gets your positioning wrong. That disconnect is frustrating, especially when you have invested so much in content and SEO.

Learn how a top public relations firm builds on-camera credibility, from local news segments to national TV, with a clear PR roadmap and tips.

Marketing leaders often ask how to land their CEO on CNN or Good Morning America. The truth is that national TV almost never starts with a cold pitch and zero on-camera proof. Network producers are not trying to be gatekeepers. They are trying to protect their shows from awkward, off-message, or frozen guests who damage credibility in front of millions of viewers.

Learn what the Google leak suggests for PR teams and how to improve SEO for PR with content, links, and reputation-driven visibility tactics.

The recent leak of internal Google Search API documents pulled back the curtain on how the world’s dominant search engine may actually evaluate brands, content, and media coverage. For PR and communications leaders, this is not just an SEO story; it's a reputation story. When stakeholders, journalists, investors, and future employees search your brand or your category, what they see shapes trust long before they ever land on your newsroom or read a press release.

Find the right balance of visibility and time with targeted keynote speaking opportunities that fit your 2026 PR and thought leadership goals.

You want to strengthen your influence, and keynote speaking opportunities are one of the most effective ways to do it. But that raises a practical question: How often should you speak? Once a quarter? Every month? Weekly? Knowing the right number of speaking engagements to do per month can help you stay visible without overwhelming your schedule. As you head into your 2026 planning, you will want a strategy that maintains your authority and respects your time.

Align your insurance strategy with your public messaging to strengthen your company’s approach to crisis and reputation management.

You may be prepared for a crisis with a strong PR team, but if your insurance coverage does not back your communication strategy, you could still face unnecessary damage to your long-term reputation and finances.