Learn more about your PR firm’s standards.
Many professions have established codes of ethics to ensure accountability, professionalism, and public trust. This includes public relations. The Public Relations Society of America is the most prominent professional organization for PR and communications professionals. It established the PRSA Code of Ethics as a guiding framework that sets ethical expectations for PR professionals.
PRSA Code of Ethics
The Code emphasizes values including:
- Advocacy
- Honesty
- Expertise
- Independence
- Loyalty
- Fairness
PRSA’s Code of Ethics is mainly used as an educational tool. However, the PRSA board can ban or revoke a PR professional's membership if a government agency sanctions them or they’re convicted in a court of law of performing an action that’s against the Code.
PR firms must prioritize ethical standards
Firms that don’t maintain ethical standards lack credibility and negatively impact the industry. Before you hire a PR firm, you and your company should be aware of the standards and best practices to expect. Firms that resort to deceptive tactics erode trust with clients and reporters, damaging the PR profession’s credibility.
If you’re ready to partner with an expert PR firm, explore our services to learn how we can elevate your PR strategy.
See also:
- Navigating AI ethics in public relations with PRSA CEO Matthew Marcial
- PR ethics with Mark McClennan
- The dirty truth about ‘guaranteed media coverage’
Photo by SHVETS production from Pexels
Comment on this article