The Public Relations Blog

Are you using keywords, or are you stuffing keywords in your content? Learn the difference with Axia experts.

A lot of top-ranked web pages have keywords stuffed egregiously throughout the content. However, when your content isn't credible enough to entice the end user, there's no point in getting ranked on SERPs (Search Engine Ranking Pages). While we need to use important keywords in website titles and meta descriptions in order to attract traffic, no one’s ever explained the fine line between using keywords wisely, and keyword-stuffing.

With a plethora of SEO tools available on the market, it may feel overwhelming to choose between the many free and premium options out there.

While premium SEO tools offer advanced functionality, on-call support, and more, the free ones often do the trick of solving the most urgent optimization issues. To make your life easier, we’ve curated a quick list of free SEO tools that can help you, from beginner to advanced SEO optimization levels. 

Fine-tune your backlinking strategies to attain a high rank on Google and other search engines.

Backlinking is one of the more important SEO practices when you’re looking to raise your website ranking in Google search results.

Generating quality links can be a daunting task. In this article, we’ll share five smart ways to generate quality backlinks for your company’s website.

Before we move ahead to discuss backlinks, let’s make sure we understand first: 

Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience.

Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?

In this article, we will take a look at the importance of using a website for PR and some impactful website elements to strengthen your PR strategy.

Implement effective SEO techniques for your website images to reach your target audience with ease.

Visuals and graphics are the most integral elements of all websites. Eye-appealing pictures increase web pages’ scroll down rates and keep you hooked to the website for a long time. Images indicate the authenticity and relevance of a web page and significantly helps increase search engine crawls. 

Often, businesses fail to realize the importance of implementing effective search engine optimization methods for their website images and overlook the critical role they tend to play. These techniques, which are often treated as trivial, turn out to be the essential determining factor for increasing the page’s visibility.

Website managers should take advantage of the many hosts that install WordPress automatically.

There are many ways to increase your website’s visibility. One way is to have a blog integrated into the website that gives informative content related to your industry and your site visitors.

The problem is that adding a blog to a website can be a bit of work. If you’ve selected WordPress for your blog, it’s easy to set up a blog and add it to your website. 

Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee

Guest:

Our episode guest is Shannyn Lee, director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.

A website that’s accessible to those with disabilities will get more customers

Ever since the Americans with Disabilities Act (ADA) was passed in 1990, those with disabilities have been able to go places they were previously unable to, opening up many opportunities. While the main focus on ADA has been on physical locations, it’s also important to have websites that are easily accessible to those with disabilities.

Learn the best practices when starting a company podcast with our guest Kate Warnock of Forcura.

Guest:

Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry

Put a smile on people’s faces with public relations content.

Tell me if you haven’t heard this one before: Public relations is a humorless industry that always must have 100% serious content.

Okay, you gotta admit that’s a pretty lame joke. Public relations has changed; it’s no longer the world of very serious content. Jokes and humor in your public relations content are becoming more and more common. If you’re not adding some humor to your public relations, then you’re missing out.