The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
A website that’s accessible to those with disabilities will get more customers
Ever since the Americans with Disabilities Act (ADA) was passed in 1990, those with disabilities have been able to go places they were previously unable to, opening up many opportunities. While the main focus on ADA has been on physical locations, it’s also important to have websites that are easily accessible to those with disabilities.
Topics: web design & development, owned media, web media
Learn the best practices when starting a company podcast with our guest Kate Warnock of Forcura.
Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry
Topics: owned media, On Top of PR, podcasting
Put a smile on people’s faces with public relations content.
Tell me if you haven’t heard this one before: Public relations is a humorless industry that always must have 100% serious content.
Okay, you gotta admit that’s a pretty lame joke. Public relations has changed; it’s no longer the world of very serious content. Jokes and humor in your public relations content are becoming more and more common. If you’re not adding some humor to your public relations, then you’re missing out.
Topics: owned media
Learn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer of Axia Public Relations.
Our episode guest is Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media.
Topics: web design & development, owned media, On Top of PR
Enhance the capabilities of your existing website by adding feature plug-ins from WordPress
The gradual shift of businesses to the digital world has drawn much attention toward building a solid online presence for your brand. One of the most critical aspects of this is to have an integrated website for your products and services. A website that extends its capabilities and includes user-friendly features is sure to attract customers and impact revenues.
WordPress, one of the most sought-after content management service platforms, comes to the rescue. It allows you to explicitly add or embed the features offered for developing a functional website.
Topics: online public relations, web design & development, owned media
A logo is a huge responsibility — and where many companies make big mistakes.
In my decades of experience working with art directors, I’ve found that logos are among the most difficult assignments. That’s because they require the most talent of any design project.
Most designers frequently create miscellaneous marketing materials, not logos. The bigger the company, the more likely the artist is simply reproducing production artwork from existing style guides and templates.
But to do a logo is a huge responsibility — and where many companies, and most small businesses, make big mistakes.
Topics: branding, owned media
Media relationships are the backbone for getting the positive news coverage your company needs. But what do you do if the same media relationships give you negative coverage? This can potentially hurt your company, so how do you tackle it?
Topics: owned media, news media
A guide on how to succeed in the podcast industry
In recent years, podcasts have gotten popular due to the ease and convenience of listening. And there’s a podcast on just about any topic you may be interested in! It allows people to multitask while tuning in, learn new things they didn’t know before, and relate to others all while listening to a podcast.
There are many factors that can make a podcast popular, but the ones listed below should be prioritized to guarantee success.
Topics: online public relations, owned media, podcasting
Spice up your company’s personality through blogging
Blogs: What are they? An easy description would be blogs are like public online diaries for people, organizations, and companies.
Blogs are regularly updated websites or web pages that are used to inform the audience on a specific topic. For example, as a PR agency, we created our Axia Public Relations blog to provide knowledge, insight, and advice about PR that might attract people in the same industry or those who are looking for a PR agency.
It might seem that blogging is outdated thanks to vlogging, but companies still choose to utilize blogging because it’s more convenient and can enhance their online reputation and SEO.
Topics: online public relations, inbound marketing, owned media
Three helpful tips on how to enhance your overall online user experience
It’s no secret that the key to running a successful business is to provide your customers with the ultimate online experience. Your website or app has the ability to make a lasting impression on a customer, so why not make it a positive one?
Before we can elaborate on how to boost your online user experience, we must first go over what user experience is. User experience is the feeling a customer gets after using a website, app, product, or service. Now, let’s go over how to give your users the best experience possible.
Topics: online public relations, owned media
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