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The Public Relations Blog

Darby Emery




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What’s a company social media policy and why does it matter?

A social media policy is an outline for how employees should conduct themselves online — both personally and professionally. When done right, social media policies set employees up for success and help companies curb issues with security, reputation, and the law.

 

Good social media policies are individualized to align with company culture, but there are certain guidelines that should always appear. Some of these key principles cover affiliation disclosure, do’s and don'ts of sharing information, and security protocols. After reading a social media policy, an employee should know what’s expected of them and recognize that both they and the company will be held responsible for their actions online. The permanence of social media posts isn’t to be taken lightly. 


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Topics: owned media, social media

 

 

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