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Are you really sure your PR efforts are working? Don't make these 5 mistakes when measuring PR effectiveness

By Lisa Goldsberry, July 8, 2014

There’s the old saying that you get what you pay for, but many companies wonder exactly what they’re buying when they hire a PR firm. In response, PR professionals have developed a number of methods to measure the effectiveness of their work.
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Topics: public relations, measurement

 

 

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