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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

We're not big on counting hours, activities, and deliverables; we're big on results. And here's why

Busy work doesn't generate results. Outstanding work leads to the bigger impact

 

It happens every time. When explaining the nuances of our office culture, especially in regard to tracking hours, people are shocked to hear that as an agency, we don’t clock in, clock out, or keep personal time sheets. Sounds crazy, right? (There’s a method to the madness.)


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Topics: PR tips, measurement

How to measure blogging efforts

Blogging is a great way to attract visitors to your website and convert them into customers. It’s also great for SEO and positions your company as a thought-leader in its industry. How do you know your blogging efforts are working? Hopefully, you’re measuring certain figures, like blog views and blog subscribers.


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Topics: blog, measurement, owned media

7 principles of measuring public relations

At Axia Public Relations, we have seven principles for how we measure PR and a four-level measurement approach that provides the true impact to your organization. This approach includes setting SMART objectives and using communication methods to move your target audiences down the PR measurement funnel to the impacts stage where they’ll take action.


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Topics: public relations, measurement, earned media

How producing exceptional outputs creates concrete outcomes

4 ways to measure the success of your public relations messages

Public relations professionals craft messages for audiences, which we call outputs. Outputs are what a company releases and communicates to its target audiences. News releases, social media posts, email blasts, blog posts, and events are among the many ways PR professionals create outputs that appeal to target audiences.


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Topics: measurement, earned media

How to (and how we) report on public relations activities, metrics, and results

Our PR firm’s process for reporting public relations campaigns

Strategic communication requires consistent evaluation. In order to evaluate, you must have reporting methods, so you know if your audiences are consuming your messages and how your messages have affected your audiences over time. PR professionals frequently use real-time reporting methods, such as dashboards or live monitors, so teams can listen and immediately react, acknowledge, or adapt to their audiences.


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Topics: measurement

5 things every PR plan should have

And what you should ask your PR firm before finalizing your PR plan

If you’re new to using public relations to build your brand, then starting a PR program can seem daunting. Luckily, it’s easier with the help of a trusted PR firm and a PR plan. A PR plan should be the road map that your PR firm (and your team) uses to create a successful PR program. If your firm doesn’t utilize a PR plan, it’s difficult to evaluate its success and to know that your company and your PR partner are on the same page. Don’t blindly follow your PR firm. Educate yourself on the elements of a PR plan and know the questions that you should be asking to create a successful PR program.


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Topics: PR tips, measurement, earned media, PR planning

The 3 biggest PR measurement mistakes

It’s not good enough to have a public relations campaign. You must have a goal for your campaign and metrics to prove how it will benefit your bottom line. Measuring the success of your PR campaign proves the worth of the campaign and why it matters. However, measuring incorrectly could really do some damage, so make sure to avoid the three biggest measurement mistakes made in the PR industry.


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Topics: measurement, earned media

Understanding PR outputs, outtakes, outcomes, and impacts

Public relations, like anything else, has its own vocabulary. When you’re working with your PR team to plan a successful campaign, it helps to know the meaning of terms that PR professionals use. The terms outputs, outtakes, outcomes, and impacts are important elements of a PR campaign that you should know.


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Topics: measurement, earned media

Understanding PR inputs and activities

When designing a public relations plan for your company, Axia Public Relations starts with your goals and objectives. Then, we break them down further into inputs and activities. This is the first part of creating an effective PR program for you. We’ve created a scenario around Twidget, a fictional company, to illustrate how this process works and to help you understand what we mean by inputs and activities.


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Topics: measurement, earned media

Use Google to verify a PR firm’s capabilities

How you can properly vet a company before doing business with them


We were in the final in-person pitch with a prospective client. The client was a tech company that had developed a negative reputation online for its fast-paced growth because it had hurt some feelings along the way. While the company earned this reputation, the managers saw the errors of their ways and wanted to get a better handle on the company’s reputation after improving its operations and culture.


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Topics: SEO, investment, measurement, earned media

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