The Public Relations Blog
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Kotkin Enterprises is still in business, but a crisis last December nearly cost owner David Kotkin everything. The launch of a much-anticipated new product was crushed, his and his company’s reputation was severely damaged, and Kotkin Enterprises’ very survival was threatened.
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Topics: media relations, public relations, crisis communications, shared media
The clothing retailer that most of us grew up with is no longer on our radar screen as “the” store to shop at. In fact, it hasn’t even been on our “stores to shop at” for a number of years now. What happened to this once clothing emporium and shrine to casual wear? Did the Gap change, or did we? Apparently, we changed, but the Gap didn’t change with us. It remained stagnant.
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Topics: public relations, crisis communications
Here’s how one simple marketing mistake unraveled into a 30-day public relations and sales nightmare for Starbucks, all because of one simple e-mail blunder:
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Topics: digital PR, public relations, crisis communications
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