The Public Relations Blog

New capabilities, new clients, and new successes.

Thanks to you and our growing team, this has been a fantastic year for Axia Public Relations. And our third quarter is off to an incredible start! 

Big things are happening at Axia as our strategic capabilities and PR agency team expand. We’re excited and gratified to share the news with you today.

In this episode, Linda Beltran joins On Top of PR host Jason Mudd to discuss the importance of internal communications. 

Tune in to learn more!

MrBeast, one of YouTube’s biggest stars, faces challenges that could damage his reputation and brand. He’s in the spotlight for a lawsuit involving his Beast Games production, accusations of mistreatment, and declining engagement levels. 

While MrBeast (whose real name is Jimmy Donaldson) has weathered controversies before, this situation presents more complex problems. In this post, we’ll identify the issues and outline the steps Axia Public Relations would recommend if MrBeast were our client.

In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.  

Tune in to learn more!

In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. 

Tune in to learn more!

1. Build a fourth-quarter plan like the NFL
2. Billionaire buy-ins: Invest in stakeholder strategies 
3. 60-second close: Opportunity favors pros who prepare

Twenty-two years ago, Axia helped a small, passionate group in Fernandina Beach, Florida, accomplish their mission: raising $500K to build a skate park.

Operation Skate aimed to give the community a free, fun, and safe place to skateboard, roller skate, and ride motocross bikes. But the park ended up shaping a top U.S. skateboarder and Olympic hero. 

This unique SEO predictive search technique can suggest your company for 71% of search clicks.

Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition. But what is this optimization technique, and how can your company use it?

The awards that were once doubted for credibility maintains a positive reputation and could help your company’s brand.

Axia Public Relations is committed to helping our clients build a strong brand with a great reputation. One way for a company to achieve a strong reputation and credibility is through recognition. Through our AwardAbility service, we manage, write, and submit annual business, employment, leadership, or community award nominations on behalf of our clients. The American Business Awards are currently accepting nominations for the Stevie Awards, a well-known achievement for organizations and professionals worldwide.

Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest.

When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.