The Public Relations Blog

In this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today’s competitive job market. Whether you’re a job seeker or a hiring manager, Brooke shares expert insights to help you navigate the evolving landscape of talent acquisition.

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Q Scores are crucial for making informed decisions in public relations, marketing, and advertising. The Q Score, short for "quotient score," is a tool that measures a brand or celebrity’s appeal and familiarity among the public. Since its invention in the 1960s, the Q Score has helped PR professionals understand how well consumers know and like particular people and brands.

Events often feature a mix of keynote speeches, breakout sessions, and workshops. Each serves a unique purpose and offers different experiences for attendees. Understanding the distinctions between each format can help you choose the right type for your event and maximize your impact.

In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships. Tune in to learn more!

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1. Delta’s crisis response is a masterclass in crisis communications
2. Media ethics lessons from the Baldoni/Lively case
3. 60-second close: Protecting reputation and trust

Since the term "metaverse" entered the public eye in 2021, its influence has only grown. Companies, celebrities, and brands are rushing to make their mark in this new digital space. 

In the fast-moving world of news, securing earned media coverage often hinges on speed. Newsrooms operate on tight deadlines, and reporters scramble to find credible sources who can comment on breaking news. 

However, challenges arise when journalists seek immediate confirmation of a spokesperson’s availability before confirming a story. This creates a cart-before-the-horse dilemma where neither side can commit before the other does.

What we can learn from Delta’s crisis response strategy

Delta Air Lines recently made headlines for offering $30,000 to each passenger aboard the plane that flipped on a runway in Toronto on Monday. While this immediate payout was swift and decisive, the move raises questions about whether financial compensation alone is enough in crisis communications.

In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them

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Successful content marketing goes beyond promoting products or services — it focuses on answering the questions your customers frequently ask. When customers visit your website, they are often searching for solutions to specific problems. By addressing their concerns, you build trust and demonstrate your expertise.